Vice President, Business Development, HoldCo

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage. ​

The HoldCo Agency team is the strategic bridge between TTD and the world’s largest advertising agency holding companies. By owning C-Suite relationships with holding companies, this team ensures we are deeply aligned with the organizations that shape global media investment. We partner with agency leadership to improve profitability, streamline planning and buying workflows and unlock new ways to deliver value across the open internet. Through a deep understanding of agency economics, the agency team influences product innovation, informs roadmap priorities and drives join strategies that make media more effective and efficient.

THE ROLE ​

The Trade Desk (TTD) is seeking an accomplished and visionary Vice President, HoldCo Business Development to lead our global relationships with advertising holding companies. This leader will own all C-Suite engagement with agency networks, serving as a trusted advisor and strategic partner to their leadership teams. By deeply understanding agency economics and priorities, this VP will help shape joint strategies that improve profitability, streamline media planning and buying and unlock new growth opportunities across the open internet. Internally, this role ensures agency feedback informs TTD’s product roadmap and go-to-market approach, strengthening alignment between our platform innovation and the evolving needs of the world’s largest media buyers. ​

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KEY RESPONSIBILITIES​

• Lead HoldCo Strategy: Develop and execute a global strategy for deepening relationships with agency holding companies, aligning on shared objectives that drive mutual growth and operational efficiency​
• Own Executive Engagement: Serve as the primary point of contact for C-Suite leaders at agencies, build trust-based relationships and influence strategic decisions that shape the future of media buying​
• Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow enhancements​
• Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, optimize planning and buying processes and unlock new revenue streams for both parties​
• Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Legal to deliver integrated solutions and joint programs that strengthen agency partnerships globally​
• Represent TTD externally: Act as a senior ambassador for TTD within the agency ecosystem, articulate our vision for the open internet and convene thought leadership forums with key partners​

​CANDIDATE SUCCESS PROFILE

Leadership Competencies​

• Influence & Relationship Building – Builds trust-based C-Suite relationships and navigates complex stakeholder landscapes​
• Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale​
• Strategic Vision – Shapes and communicates a compelling HoldCo business development strategy that accelerates growth​
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Functional Expertise ​

• Agency Partnership Architecture – Expert in structuring, negotiating and scaling mutually