Director, B2C Marketing Central Europe

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Visa brand is one of the most powerful brands in the world. We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa’s promise to clients, partners, consumers and employees. The brand is known for trust, security and globality.

We bring our brand to life in many ways with an increasing array of B2B, B2C, G2B and G2C audiences. We focus on a range of marketing endeavors including delivering purpose-led strategic brand messages, encouraging contactless payments, supporting cross-border travel, enabling e-commerce, generating leads for new client solutions, elevating small businesses, and supporting our clients’ marketing efforts. We do this by leveraging a network of channels, agencies and through longstanding partnerships with key assets such as the IOC/Olympics and FIFA/World Cup globally and through regional assets in the sports, fashion, gaming, and music space. In Marketing our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.

Visa is seeking a Director B2C Marketing Central Europe (Germany, Austria, Switzerland, Netherlands). This crucial role will lead teams in our regional headquarters in London. The role involves supporting the planning, development, and execution of the country’s marketing, brand content,

Reporting to the Head of Marketing Central Europe, the successful candidate will regularly interact with key executives, influencing decisions on investment, campaign development, agency selection, and Objectives / Key Results (OKRs). This includes interaction with the EU CMO, Central Europe RMD and Leadteam, VP Brand, Content & Experiential, as well as cross-functional teams.

What’s it all about:

The Director B2C Marketing Central Europe will:

• Lead all Visa brand activities across Central Europe, including brand marketing, media (focus on digital/social), sponsoring and performance marketing.
• Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences, solidifying Visa’s positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients.
• Enhance brand positioning to drive relevance and preference across Central Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables.
• Leverage our top sponsorship properties (i.e., FIFA, Olympics, UEFA Women’s Football) through creating engaging marketing programs that win with consumers and clients.
• Be accountable for the optimal deployment of budget, demonstrating an MROI across functions, partnering with key stakeholders to prioritize high impact outcomes.
• Provide strategic thought leadership as part of the market’s business plan.
• Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client, competition, economy trends) into the marketing strategies.
• Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnership.
• Communicate regularly with executive leadership in the market and successfully navigate the diverse and dynamic business environment.
• Oversee complex local projects in partnership with stakeholders within and outside of the function, including Marketing Services, Legal, Sales, Product, Corp Communication and agencies.
• Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market, ensuring appropriate succession planning, maximizing employee engagement, and holding individuals accountable for clear outcomes.
• Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs.
• Ensure all marketing activities have measurable outc