Director of Marketing

We are seeking an experienced and results-driven Director of Marketing to develop and execute comprehensive marketing strategies that will elevate Tradeify's brand as a premier destination for traders, accelerate talent acquisition, and drive our firm's growth. You will be responsible for all aspects of marketing, from strategy and employer brand development to digital marketing, content creation, community engagement, and team leadership. This is a pivotal role with the opportunity to significantly shape Tradeify's presence in the competitive trading landscape.
You'll report directly to the CMO, and your primary stakeholder contacts will be the CEO, COO and CMO.
About us
At Tradeify.co, we are not just another proprietary trading firm; we are a dynamic and innovative force, specializing in multi-asset trading through sophisticated, data-driven strategies and cutting-edge technology. We partner with industry leaders like NinjaTrader and Tradovate to provide our traders with a best-in-class experience. Our core mission is to empower exceptional traders by providing significant capital, state-of-the-art technology, and unwavering support, enabling them to thrive in the complexities of global financial markets.
We are deeply rooted in a culture of quantitative analysis, rigorous risk management, and perpetual learning. As we continue our aggressive growth trajectory, we are seeking a visionary Director of Marketing to architect our brand strategy, captivate the most promising trading talent, and cultivate a vibrant and engaged trading community. This is an opportunity to build a marketing function from the ground up and leave an indelible mark on a burgeoning industry leader.

The Opportunity

• Strategic Leadership: Develop and implement a cohesive marketing plan to enhance brand visibility and reputation, particularly among skilled traders and quantitative professionals.
• Team Building & Management: Recruit, mentor, and lead a high-performing marketing team (or build one from the ground up), fostering a culture of creativity and accountability.
• Brand & Messaging: Define and champion Tradeify's brand voice and value proposition, ensuring consistent messaging across all channels that resonates with our target audience of traders.
• Digital Marketing & Talent Attraction: Oversee all digital marketing channels (e.g., SEO/SEM, targeted social media campaigns on platforms like LinkedIn, niche forums, email marketing, paid advertising) to attract qualified trading talent.
• Content Strategy: Lead the creation of compelling and insightful content (e.g., articles on trading strategies, market analysis, trader success stories, whitepapers, webinars) that attracts, engages, and educates potential traders.
• Community & Event Marketing: Develop and manage online communities for traders; identify and coordinate Tradeify's participation in (or hosting of) relevant industry events, webinars, and potentially trading competitions.
• Analytics & Reporting: Define, track, and report on key marketing metrics (KPIs) related to brand awareness, lead generation (trader applications), and campaign effectiveness; use data to optimize performance.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
• Cross-functional Collaboration: Work closely with Trading Operations, HR/Recruiting, and Digital Product teams to ensure marketing efforts are aligned with firm-wide goals and talent needs.
• Mark