Creative Director, Experiential - Corporate Affairs

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

The Role:

You will be responsible for conceptualizing, strategizing, and executing exceptional, innovative, and immersive experiences that captivate audiences, enhance brand awareness, and create lasting memories across Blackstone’s event programming / platform. The ideal candidate will have a deep understanding of consumer behavior, trends, and a proven track record of translating brand objectives into immersive and shareable experiences.

This person will have a proven award­winning portfolio and experience in integrated marketing, live-event / experiential production, and brand activation with a primary focus in creative strategy, concept, and design across industries who thinks big and has a track record of bringing those ideas to life. This Creative Director will play an instrumental role in conceiving, articulating, and selling creative concepts, designing experiences, and delivering design requirements across Blackstone's business units, partnering with our Events Marketing team and Group Creative Director to bring the visions for each event to life.

Responsibilities:

• Lead by example, shaping and directing creative campaigns, experiential, and brand activations - determining how Blackstone shows up to events and partnerships through collaborating with cross-functional teams, including marketing, events, and production, to ensure cohesive and integrated campaigns.

• Build and lead BIG ideas and creative campaigns across our busy schedules of Blackstone-hosted signature events and industry sponsorships.

• Develop strategic-based creative concepts that align with business objectives, brand identity, and industry trends, into well-rounded integrated campaigns anchored around events.

• Collaborate with creative directors, art directors, designers, artworkers, events, content, and production teams across all global regions to develop best-in-class solutions, visuals, and environments for Blackstone and our partners.

• Take direction from Creative Leadership Team on creative development; take guidance and rework appropriately.

• Lead and inspire others to think creatively and build ideas within integrated creative and marketing teams. Lead and participate in idea workshops with internal Blackstone teams and external vendors to elevate event programming.

• Craft creative solutions into compelling presentations that take the business through your thought process in a way that is simple to understand and leaves them inspired by every experience.

• Leverage consumer insights and market research to inform creative strategies and work closely with business and internal stakeholders to understand marketing objectives and develop strategic plans for experiential activations.

Qualifications:

• 12+ years of experience in the Creative space.

• Proven 5+ years of experience as a Creative Director or in a similar creative leadership role, with a focus on experiential marketing or activation. Ideally 2+ years as Creative Director in-house/ brand side.

• Strong portfolio showcasing successful experiential campaigns and activations - demonstrating your creativity across numerous channels.

• In-depth understanding of current trends in experiential marketing and consumer behavior.

• Ability to provide overarching creative direction, concepts, and design with technical execution capabilities within targeted scope, sca