Medicaid Proposal Content Manager (Clinical & Network Operations)

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

This role is a work from home opportunity, which can be based anywhere in the United States.

A successful candidate will play a critical role in the quality of our RFP responses and the efficiency of the whole team. The Content Manager continuously strives to increase their knowledge of products and the industry to produce meaningful, repeatable, high-value content.

The Content Manager partners with subject matter experts and key stakeholders to proactively maintain assigned content libraries within our Medicaid Content Library to further streamline the production of RFPs and increase accuracy of responses. Additionally, the Content Manager serves as a consultant for content in review to improve first draft development.

Fundamental Job Components

• Maintain an expert understanding of key focus areas, including Clinical Services, Utilization Management, Behavioral Health, Provider Relations, and Network Operations.
• Actively engage in competitive intelligence and analysis to enhance internal partnerships and content development.
• Support the content management lifecycle by collaborating with subject matter experts to plan, create, manage, deliver, socialize, audit, archive, and track content.
• Demonstrate a strong understanding of AI and generative AI technologies, and their applications to enhance productivity and efficiency.
• Stay updated on AI advancements and collaborate with teams to integrate AI solutions into workflows, driving operational improvements.
• Write, edit, and proofread new content in accordance with internal procedures, standards, and proposal guides.
• Support knowledge sharing and training efforts by engaging subject matter experts to provide demos and trainings to the proposal development team.
• Find opportunities to work with subject matter experts and proposal development team members to develop and incorporate new content into the Medicaid Content Library.
• Confirm content within the Medicaid Content Library is well-organized, current, searchable, and achieves end-user expectations.
• Collaborate with marketing and cross-functional teams to help identify areas to improve storytelling and Aetna’s value proposition.
• Continually measure, monitor, and improve content delivery strategies; employing industry best practices and identifying opportunities to increase effectiveness and efficiency.
• Act as a consultant to proposal writers by providing guidance, information, insights, and recommendations to leverage content and improve responses for active proposals.
• Actively engage in team meetings and openly accept and share new ideas to drive innovation and creativity.
• Support the ongoing development of internal process and procedures.

Required Qualifications

• Two plus years of experience in content management or proposal writing
• Excellent written and verbal communications skills
• Knowledge and understanding of Microsoft Office products including SharePoint, Word, Excel, Teams, and PowerPoint
• Superior organizational, project management, analytical, and innovative problem-solving skills
• Extensive experience crafting convincing proposal responses
• Strong relationship building skills
• Self-starter with the ability to work well independently and as part of a team
• Knowledge and understanding of APMP and Shipley best practices
• Previous background working with a content management platform (Qvidian, RFPIO, Loopio, etc.) is preferred
• Ability to travel – up to 15%

Preferred Qualifications

• Superior writing skills and ability to create compelling communications that conform to the Aetna Medicaid Proposal Style Guide.
• Strong project management skills, with the ability to manage multiple deadlines simultaneously.
• Excellent oral and written communication skills and keen attention to detail.
• Curiosity and eagerness to inspire others, investigate, learn, collaborate, and innovate, while bringing a positive, flexible attitude.
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