Director of Marketing Analytics

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:

The Director of Marketing Analytics will lead our marketing analytics function and elevate our data-driven decision-making capabilities. This role is instrumental in shaping how we measure marketing performance, customer behavior, and campaign effectiveness. You will lead a team of marketing data analysts focused on large-scale data analysis and work cross-functionally with digital, brand, finance, and product teams. Your role will involve driving strategic direction, building advanced models, and influencing senior leadership with data-backed recommendations to drive growth, customer acquisition, and retention. If you are a strategic thinker who thrives on using data to drive decisions, leading high-performing teams, and collaborating with cross-functional partners to drive growth and innovation, this is the role for you.

As one of our first hires in the advanced analytics space, you’ll have a unique opportunity to shape the future of analytics at Dutch Bros - helping to build the foundation for how we use data to drive impact across the business.

Job Qualifications:

• Bachelor’s degree in a quantitative field (Statistics, Economics, Computer Science, Mathematics, etc.), required

• Master’s degree or PhD preferred, but not required

• 8+ years of experience in data science, analytics, or a related field, with 3+ years in a leadership role, required

• Proven track record in marketing analytics, preferably in a retail or consumer-facing environment

• Strong foundation in statistical analysis and experimental design

• Expertise in SQL, Python, and/or R; familiarity with data visualization tools (Power BI, Tableau)

• Expertise working with large-scale datasets and modern data stacks (e.g. Snowflake, AWS, Databricks) 

• Experience working in a high growth, consumer facing retail business preferred, but not required

Location Requirement: 

This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

Lead Marketing Analytics Support:

• Define and execute a roadmap for marketing analytics aligned with business goals and the evolving maturity of our data and analytics ecosystem

• Act as a thought partner to marketing and finance leadership—helping to shape a data-driven culture and to establish a vision for how analytics supports strategic decision-making.

• Provide analytic leadership across key marketing programs such as promotions, loyalty, personalization, and campaign measurement

• Translate complex data into clear, actionable recommendations which influence senior stakeholders and drive measurable outcomes

• Leverage internal, external, and third-party data sources (e.g., consumer trends, market benchmarks, economic indicators) to answer key business questions and uncover new opportunities.

Deploy Advanced Analytics & Statistical Measurement Techniques:

• Design and lead the implementation of scalable experimentation frameworks (e.g., A/B testing, incrementality testing) to evaluate marketing effectiveness.

• Identify and prioritize high-impact use cases for advanced analytics and guide their implementation across various marketing channels and tactics.

• Work with limited historical structure and documentation to create scalable best practices that will serve as the foundation for a growing analytics discipline.

• Develop and deploy predictive models enabling proactive marketing decisions.

• Partner with business stakeholders to design data-driven test-and-learn programs that build confidence in marketing investment decisions.

• Bring a strong problem-solving mindset—using both structured and unstructured data to explore new ideas and answer complex business questions.

Lead and manage data analysts supporting the marketing function:

• Hire, train, and develop a high performing team across technical and non-technic