Timberland: Manager, Product Marketing Creative

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.   To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Manager, Product Marketing (Timberland)

What will you do?

A day in the life of the Manager, Product Marketing for Timberland looks a little like this.

This role is focused on developing and executing creative marketing strategies to promote products, crafting compelling narratives and engaging content to drive customer adoption and loyalty. You will report to the Senior Director, Brand Management and work closely with cross-functional teams, including marketing, merchandising, and digital operations, to align efforts and drive impactful online launches. You will be a strategic product concept partner with the Design and Merchandising teams, briefing management on product style storytelling and results, and collaborate with the Visual Marketing and Styling teams to create key looks through the entire integrated marketing process.

Let’s break down that day-in-the-life a bit more.

What you will do:

• Identify and implement key initiatives to strategically drive and track the brand’s excellence in product marketing and storytelling

• Develop communication and creative concepts based on key consumer insights and wearing occasions related to product functionality, style and innovation.

• Partner with design, innovation, development and merchandising teams to implement brand building product stories.

• Concept and execute inspiring briefs alongside creative team to enhance overall product style and key product features and benefits.

• Partner with innovation to concept the storytelling for new innovations and materials. Identifying and highlighting product claims, benefits, and value. 

• Own product naming strategy and seasonal naming of all new footwear, apparel and accessories product.

• Partner with visual merchandising and store design teams to bring the brand’s product marketing expertise to life through experiential touch points, including both online and in store.

• Elevate eCommerce Product and Landing Pages through partnership with creative, copy and e-commerce teams

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and excel. Additionally, while formal education in a related field, such as a bachelor’s degree, is great to have, we are most interested in your 4-9 years of experience and professional achievements within the industry and competitive landscape.

The foundational skills you will need in this position are:

• Combination of a strategist, brand manager and creative. You are the ultimate storyteller

• Creative agency strategic planning experience which means you can write great briefs that almost look like final creative

• Be excited by consumer insights and how to turn them into actionable communication.

• Understand the full consumer journey from product creation to purchase on-site and in the store.

• Have a passion for youth culture, fashion and lifestyle footwear, apparel and accessories

• Plus, Strong communication skills: excellent written and verbal communication skills are essential for crafting compelling messaging and collaborating effectively

• Creativity and Innovation: the ability to think creatively and produce innovative marketing ideas is crucial

• Strategic Thinking: a strong understanding of marketing strategy and the ability to develop and execute effective plans

• Analytical Skills: Ability to analyze data, identify trends and make data-driven decisions

• Project Management: Experience in managing projects, timelines, and budgets

• Customer Empathy: Understand and connect with customers’ needs and perspectives

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and