Senior Manager, Consumer Insights

Job Description

We are looking for a collaborative partner to expand and elevate our Consumer Insights (CI) program and team. The CI team will define our consumer based on what we know, identify what we need to learn, develop, and execute research that balances research approaches, and craft insights from data into a center of excellence that inform business decisions.

If you are passionate about getting to know the consumer and excited about bringing consumer insights into business strategies and decisions, you are a great candidate for this role. We are looking for someone who is not afraid to roll up their sleeves and work across a wide variety of topics and platforms (e.g., advertising performance, brand tracking, brand positioning, messaging strategy, product development, segmentation, pricing, and customer satisfaction). If this describes you, we encourage you to read on.

You will serve as a trusted partner to both the Director of Consumer Insights and to key business leaders across functions whose strategies impact the customer journey. The Insights team at Balsam serves the entire company and partners directly with cross-functional teams to listen, inform, and integrate insights in the business at Balsam. By advocating for the consumer, you will be actively involved in shaping decisions that address the needs and desires of our current and future consumers.

This position reports to the Director of Consumer Insights. This is a full-time position located in Redwood City, California or Boise, Idaho. We have a hybrid work setup, which will include a blend of days working in-office and remotely.

What you’ll do:

• Partner with the Director of Consumer Insights to shape and refine our Insights Learning Roadmap, working with business teams to prioritize projects, including those that support our core and emerging businesses
• Synthesize multi-sourced insights into easy to understand, concise, and cohesive story of our key audiences (BH Customers and Prospects)
• Partner and coordinate with internal stakeholders across functions to develop and execute end-to-end research projects/programs
• Design, execute and deliver insightful research to support Balsam Brands’ strategic initiatives across the organization to unlock answers to key business questions to drive action and growth in our business
  • Research scope includes qualitative and quantitative techniques, analytics:
    • Including approach, RFP development and management, supplier partner selection (as applicable), fieldwork execution, supplier-partner management, project management, analysis plan creation, in-depth data analysis, reporting and presentation, insight integration, and storytelling
    • Work with cross-functional leads to integrate insights at appropriate times in the planning cycle and develop relevant business consideration based on insights

You’ll be successful if:

• You are curious and love learning about consumers and connecting the dots – unlocking their attitudes and behaviors, what motivates them, and why they make certain choices
• Ambiguity ignites your curiosity and curiosity ignites your passion for research
• You enjoy bringing new ideas forward and generating engagement and buy-in from key stakeholders always being adaptable and flexible
• You love and respect data and strive to bring data (quantitative and qualitative) to life through compelling, relevant, and relatable storytelling
• You have a passion to help elevate the CI function to be a valued company resource and center of excellence

What you bring to the table:

• 6+ years of relevant consumer insights experience on the client-side or Market Research consultant side of the business with proven expertise in analyzing and communicating insights in a digestible, actionable, storytelling manner to and for internal business partners
• Bachelor’s degree in business, marketing, or marketing research required
• Graduate and/or undergraduate-level statistics coursework and practical experience using statistics in quantitative research a plus
• Fluent in a variety of research methodologies with core strength in quantitative approaches and analysis
• Ability to develop and execute research end-to-end
• Strong project execution and organization skills, including ability to handle multiple projects
• Passion for building and maintaining strong stakeholder relationships with the ability to work collaboratively to educate and inspire cross-functional teams
• Attention to detail, critical thinking, creative problem solving, ambition and evidence of strong work ethic
• Self-starter with a desire to continuously improve with the ability to implement new solutions
• Demonstrated initiative and ability to work independently