Senior Associate, Sales and Brand Partnerships

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities: Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired. Through our community of 100,000+ members, footprint across 2,000+ colleges, and social reach of well over 1 billion, we're unlocking opportunities for the next generation while serving as the one-stop-shop Gen Z marketing partner for the world's leading brands, who come to us to ensure their Gen Z relevancy and devise and power award-winning end-to-end Gen Z marketing strategies and campaigns. 

About our team: Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and change makers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

The Senior Associate of Sales & Brand Partnerships will directly support the sales and brand partnerships team and leadership to capture and accelerate revenue across Her Campus Media’s Gen Z marketing products. Core responsibilities include 1. Lead generation and New Business, 2. Her Campus Media B2B Communications and Marketing, 3. Client Events and Special Projects 4. Sales Senior Executive Assistant Support, and 5. Sales Operations and Software Support. This is an ideal opportunity for a passionate, experienced, talented, hungry self-starter passionate about building a career in marketing and brand partnerships, captivated by the opportunity to join the leading media portfolio for the next generation.

Responsibilities and Duties:

Lead generation and new business strategy

• Collaborate with manager to align on lists of warm company/rep connections and gather regular (weekly, bi-weekly, or monthly) reporting + outreach 
• Fully manage the Advertising inbox alias 
• Collaborate closely with each Business Development Representative to build and maintain accurate, up-to-date contact databases.
• Keep account lists, leads, and mapping documentation organized and current
• Monitor and track competitor sponsorships across Native, Digital, Social, Influencer, and Experiential channels
• Liasoning with and supporting any lead gen partners with materials and resources (i.e. Marvelous)
• Track HCM Live content for external sharing opportunities.
• Partner with the manager on compiling weekly competitive and category round-up

B2B Comms Support

• Partner to support B2B efforts including but not limited to HCM’s LinkedIn, Instagram, Partners Newsletter and more
• Attend industry conferences and represent HCM in the field 

Client Events + Special Projects

• Conceptualize, lead, and plan various client events from start to finish in key markets and act as the main point of contact on the day of. Events include, but are not limited to, Happy Hours, Nail Nights, and Executive Dinners.
• Handle budget tracking, F&B ordering, and decor
• Coordinate invitation strategy, graphics, and text, as well as follow ups and thank you notes.  
• Ownership of client gifting for special events and holidays.
• Supporting B2B Events (e.g ‘Game Changers’ and ‘GenZology’)

Sales Senior Executive assistant work

• Travel to key markets for key client campaigns or client visits to represent HCM in the field

• Assist Sales and Executive teams in booking various appointments and travel (taxi, train, hotel, and air travel)

• Coordinate client catering, gifts, entertainment across the sales team

• Prepare relevant prep materials for meetings for senior team members. This includes extensive research compiling, note-taking, and competitive intel. 

Sales Operations and Software Support

• Supporting SVP of Sales on management of boostr/CRM

• Monthly / quarterly revenue reports including but not limited to category analysis, new vs. returning business, win rate, deal size, and product revenue analysis

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches, and backgrounds. 

• 3-4+ years of media industry experien