Senior Manager, Consumer Paid Media

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

Senior Manager, Consumer Paid Media

The Senior Manager, Consumer Paid Media will drive the strategy for efficient B2C paid media acquisition through both online and offline awareness and direct response tactics. This individual will be extremely data driven with a relentless focus on performance and optimization. The ideal candidate is a self starter with expertise in paid search, paid social, audio and CTV channels. You will drive state-based brand-lift, traffic and conversion goals maximizing awareness and efficiency. In this role you will coach two direct reports to test, build, automate and scale paid media initiatives. You will work with and lead both technical and non technical stakeholders in solving problems in a timely and agile manner. The scope of this role focuses on delivering against KPIs, while innovating and finding efficiencies through deep expertise, frequent testing and agile and swift problem solving.

What you’ll do:

• Develop, execute, measure and optimize efficient campaign strategy for state-based direct response acquisition campaigns across paid search and paid social.
• Develop, execute, measure and optimize strategic awareness marketing campaigns across audio and video channels, in partnership with Brand.
• Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally (eg PMM, Brand, Content) to align creative and messaging with Alma’s product offering. 
• Coach and develop direct reports in campaign management, channel optimization, vendor communication, measurement and strategic agility.
• Support a data driven strategy - responsible for building strong tracking and reporting infrastructure for all paid media channels.
• Own a high-performing creative strategy through data-driven AB testing of variables, concepts and landing pages.
• Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans.
• Test into incremental digital media channels such as reviews and business listings.
• Stay up-to-date on performance marketing and creative best practices and trends.

Who you are:

• You have 6-8 years of hands-on paid media experience and 2-4 years of people management experience.
• Proven experience running paid search and video campaigns with a focus on audience targeting and top of funnel growth.
• You are extremely agile and an amazing problem-solver; no problem is too difficult for you to solve in a timely manner.
• Strong analytical skills with a data-driven approach to testing, optimization and measurement.
• You possess proven experience with server side tracking, incremental and attribution
• You have experience efficiently managing a large budget across multiple channels. 
• You can comfortably oscillate between strategy and tactical optimizations. 
• You have a test and learn mindset, with a strong bias toward action.
• You’re able to monitor processes, progress, results and design feedback loops into your work across cross-functional stakeholders.
• You demonstrate strong decision making through thoughtful and smart data analysis.
• Proactive, collaborative, and results-driven work style.

Benefits: