Marketing Director

Why Photobooth Supply Co?

Photobooth Supply Co is on a mission to empower thousands of entrepreneurs around the world by providing them with the tools they need to build fun, creative, and highly profitable businesses. Our photo booth hardware and software enable individuals to launch and grow businesses that capture unforgettable moments while achieving their financial goals. We are not just selling photo booths—we are transforming lives and creating entrepreneurs in the event industry.

By joining our team, you will be making a direct impact in helping people turn their dreams into reality. You’ll be part of an innovative, fast-moving company that blends high-ticket e-commerce, cutting-edge SaaS, and deep community engagement. If you have a passion for aesthetics, storytelling, and conversion-driven marketing, this is your chance to lead marketing at a company that is changing lives.

Summary of Role

Photobooth Supply Co. is seeking an experienced, aesthetic-driven Marketing Director to lead our dynamic marketing team of four in driving the growth of our photo booth hardware and SaaS products. This role is a unique blend of e-commerce, product marketing, and fast-paced SaaS execution, making it an exciting challenge for a well-rounded marketing leader.

This role is replacing our current Marketing Director, who is transitioning to a new role within the company. The new Marketing Director will work alongside them for several months to ensure a seamless onboarding process before taking full ownership of the department.

As our new Marketing Director, you will be responsible for shaping the brand’s marketing vision, optimizing e-commerce funnels, managing product-led growth strategies, and executing community-driven initiatives.

Additionally, this role will evolve into a key executive leadership position, contributing directly to the company's strategic growth and decision-making alongside the CEO. You will work closely with the Director of Operations for operational execution while collaborating with the CEO on high-level strategy. If you thrive in a high-growth, entrepreneurial, and community-focused environment, this is the perfect role for you.

Key Performance Indicator (KPI) Goals

• Increase Sales-Qualified Leads (SQLs) by 30% year-over-year.
• Increase software trials by 30% year-over-year.
• Hit all established quarterly revenue goals by driving efficient marketing execution.
• Increase website conversion rates through optimized funnel management.
• Grow organic SEO traffic and improve search rankings for decision-stage terms.
• Develop an effective influencer/affiliate program that drives measurable revenue impact.

List of Responsibilities

Marketing Strategy & Leadership

• Develop and execute end-to-end marketing strategies that drive customer acquisition and retention.
• Lead a team of four marketing professionals, ensuring alignment with business goals.
• Act as a key executive team member, making strategic decisions that impact company growth.
• Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence.

Product Marketing & SaaS Growth

• Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning.
• Assist in creating PRFAQs for product ideation, helping shape features based on market needs.
• Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community.
• Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements.

Community-Driven Growth & Influencer Partnerships

• Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space.
• Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness.
• Support the CEO and key influencers (e.g., Catalina Bloch) in securing speaking opportunities at industry events.
• Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution.

Performance Optimization & Funnel Management

• Take full ownership of e-commerce funnel management, improving conversion rates and user experience.
• Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement.
• Implement and oversee SEO strategies to improve rankings for key decision-stage search terms.
• Develop and oversee paid media,