Sr. Product Manager (EP Marketing)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott is seeking a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team as a Product Marketing Manager (Sr. status will be based on experience), focusing on the US Market. This role will serve as a go-to resource for the US EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization.

What You’ll Work On

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
• Create launch messaging, targeting, pricing, promotion, and translations for Go-To-Market business plans for the US, in conjunction with global marketing and education along with managing limited market release programs and reporting on execution deliverables and reimbursement tactics.
• Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Execute “world class” EP physician events including conventions and sales meetings, and
• Drive capital services sales and capital marketing promotions.
• Facilitate product lifecycle management of US products and updates as needed.
• Create local launch reporting including metrics and target goal achievement.
• Maintain problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback and observation from Director of US EP Marketing.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Partner with 3rd parties to align with business needs and elevate EP offerings and position Abbott EP as primary solution for EP needs.
• Conduct product overviews for physicians and regional sales teams.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Perform other related duties and responsibilities, on occasion, as assigned.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated