Marketing Manager, HubSpot Insights & Analysis

*This position is fully remote/home based. Applications will be accepted from candidates based in the UK.

PLOS is a non-profit organization on a mission to drive open science forward with measurable, meaningful change in research publishing, policy, and practice. We believe in a better future where science is open to all, for all.

Role Summary

The Marketing Manager, Insights and Analysis leverages HubSpot and other tools to deliver robust reporting systems and actionable insights that optimize PLOS’ marketing communications. This role plays a pivotal role in connecting campaign performance to data-driven marketing strategies, ensuring the effectiveness of campaigns, and advancing PLOS's mission to make science open and accessible to all.

Supervisory Responsibilities 

n/a

Responsibilities

Reporting

• Build and maintain HubSpot dashboards that integrate data from HubSpot, Google Analytics, and other sources to track Marketing Communications performance across all audience touchpoints
• Maximize HubSpot’s reporting capabilities to track campaign performance and uncover trends across the customer lifecycle.
• Provide regular and ad hoc performance reports, highlighting trends and opportunities within specific campaigns and offering an overarching view of our database
• Use a variety of sources and metrics to tie traffic, user behavior, and conversion rates back to marketing campaigns
• Work closely with colleagues to configure Google Tag Manager for event tracking and ensure all relevant metrics are captured for detailed analysis.
• Proactively identify opportunities to improve workflows, processes, and reporting methodologies, contributing to a culture of continuous improvement
• Stay ahead of industry trends, best practices, and new tools to enhance data accuracy and reporting effectiveness

Analysis and insights

• Synthesize data from email, social media, website traffic, and paid advertising into actionable recommendations to guide strategy and future campaigns
• Collaborate with the marketing team to connect insights to broader objectives, contributing to the development of data-informed strategies 
• Leverage HubSpot behavioral data, including customer interactions and lifecycle stages, to inform campaign strategies and ensure measurable results.
• Identify and report on campaign trends, using insights to guide the expansion and optimization of marketing efforts
• Deliver insights that directly improve campaign ROI, customer engagement, and overall marketing efficiency

Knowledge and Skills

• Expert-level knowledge of HubSpot reporting tools and performance tracking, including multi-channel campaign analysis, customer lifecycle insights, and behavioral data segmentation.
• Good practical experience of Google Analytics and familiarity with collaborating on Google Tag Manager setups to monitor key events and ensure proper data capture.
• Able to break down complex information in a way that’s accessible and understood by others using reports and data visualization tools such as Looker Studio, Tableau or similar tools that inform marketing strategies
• Excellent communication skills that translate insights into actionable recommendations for both technical and non-technical stakeholders.
• Attention to detail and strong organizational skills, with the ability to manage multiple projects and priorities.
• Highly skilled with detailed analysis but able to translate this into a relevant narrative for the MarComms department
• Ability to work nimbly within a team and collaboratively across the department but without direct supervision
• Substantial experience in marketing analytics or a related role, preferably using HubSpot or a similar platform

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, or a related field; or equivalent experience

Physical Requirements and Work Environment

• Prolonged periods stationary at a desk and working on a computer 
• Some national and international travel may be required occasionally
• Some flexibility to work across time zones 

The base salary range we’ve established for these positions is  UK  £35,000- £47,000. PLOS also offers a comprehensive benefits package summarized below. 

BENEFITS: 

UK: 

• P