Associate Director, ELEVIDYS Marketing

Why Sarepta? Why Now?
The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold leadership positions in Duchenne muscular dystrophy (DMD) and limb-girdle muscular dystrophies (LGMDs), and we currently have more than 40 programs in various stages of development in gene therapy, RNA and gene editing. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.
 

We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.
 

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness

• ​Financial Wellness

• Support for Caregivers
   

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us
 

The Importance of the Role

The Associate Director ELEVIDYS Marketing drives the development and implementation of key brand strategies and initiatives in the US Market. The Associate Director supports the development and execution of clear, concise, and actionable brand strategic and tactical plans to optimize ELEVIDYS, including development of unbranded and branded promotional materials. The Associate Director is responsible for collaborating with multiple cross-functional groups, including but not limited to Medical Affairs, Patient Affairs, Patient Services, Sales, Regulatory, Market Research, Commercial Operations, Legal, and Commercial leadership.

The Opportunity to Make a Difference

• Development, creation and implementation of unbranded education and branded promotional materials to support the healthcare provider (HCP) audience
• Execution of an HCP marketing strategy, which includes evolving HCP messaging, ensuring HCP education, preparedness, and instills confidence and trust.
• Enhance current CRM platform and digital tactics to enable effective communications that will engage and educate HCPs on the importance of treatment, gene therapy benefits, risks, and steps of the treatment journey
• Collaborate with Opinion Leader Programming, sales and Insights to integrate KOL perspectives into brand strategies and initiatives
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
• Work and manage all vendors/agencies successfully and effectively
• Represent marketing function as the PRC reviewer for promotional materials
• Perform other related duties as needed

More about You

• BA/BS degree in business, marketing or science required
• 8-10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Excellent communication skills and ability to influence across multiple functions
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Cambridge location, as needed

What Now?

We’re always looking for solution-oriented, critical thinkers.

So, if you’