Manager, Marketing Analytics

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.  These values guide our interactions with each other, our customers, and the community.
Position Overview
As the Manager, Marketing Analytics, you will be at the forefront of transforming marketing insights by unlocking the ability to inform decisions about marketing strategies and customer  engagement and retention through consolidated and integrated marketing data. Serving as the primary point of contact for all marketing teams and leading a team of analysts, your role involves prioritizing needs, informing data structures for multi-channel analytics, managing prospect and customer marketing databases, implementing new web analytics platform, and delivering actionable dashboards and insights.

Lead Marketing Analytics Team

• Manage and lead a team to ensure the effective delivery of insights and reports to multiple ecosystems.
• Foster a collaborative and high-performing team culture focused on achieving strategic objectives.

Consolidate and Integrate Marketing Data

• Spearhead efforts to consolidate and integrate marketing data from various channels (online and offline) and platforms.
• Utilize data integration to provide comprehensive insights that drive informed decisions about marketing strategies and customer engagement.

Be the Go-To Person for the Marketing Team

• Act as the primary point of contact for all marketing teams, understanding their analytics needs and ensuring timely delivery of actionable insights.
• Collaborate closely with marketing leaders to prioritize analytics requirements and align them with overarching business goals.

Multi-Channel Analytics

• Inform the data structure needed for robust multi-channel analytics, covering various marketing channels such as digital, social, email, and direct mail.
• Develop and implement strategies to track and analyze the effectiveness of marketing campaigns across diverse channels.

Actionable Dashboards and Insights

• Design and deliver actionable dashboards that provide real-time insights into key marketing metrics.
• Work closely to ensure data visualization meets the needs of marketing stakeholders, facilitating quick and informed decision-making.

CRM Strategy and Data Flow

• Play a key role in shaping the near- and long-term CRM strategy, ensuring alignment with overall business objectives.
• Collaborate with cross-functional teams to define how data flows from CRMs to email platforms, optimizing the efficiency and effectiveness of customer communication.
• Manage prospect and customer marketing databases, ensuring acquired lists are uploaded and available for campaign selection.

Web Analytics Platform Implementation

• Lead the implementation of a new web analytics platform, ensuring seamless integration with existing marketing data systems.
• Drive the adoption and utilization of the new platform, providing valuable insights into online customer behavior and optimizing the performance of digital marketing initiatives.

Data Governance and Accuracy

• Implement and oversee data governance measures to ensure the accuracy and reliability of marketing data.
• Continuously monitor and optimize data quality, collaborating with relevant teams to address any data integrity issues.

Stay Abreast of Industry Trends

• Stay informed about industry trends in marketing analytics, emerging technologies, and best practices.
• Apply this knowledge to enhance the organization's marketing analytics capabilities and maintain a competitive edge.

What You'll Need to Succeed

• Proficiency in statistical analysis, segmentation methodologies, and data modeling techniques.
• Strong data interpretation skills with the ability to translate complex data into actionable insights.
• Bachelor’s degree in business, statistics, or other analytic fields.
• Minimum of five to ten years of marketing and business analytic experience.
• Strong leadership skills to effectively lead and manage a team.
• Ability to interpret complex data sets and derive actionable insights.
• Experience in consolidating and integrating data from various marketing channels and platforms.
• Proficiency in creating actionable dashboards using tools like Power BI or similar platforms.
• Skills in managing prospect and customer marketing databases, including uploading acquired lists for campaign selection.
• Experience in Matomo or similar web analytics tools
• Excellent communication skills to act as the primary point of contact for marketing teams and collaborate with cross-functional st