Director, HCP Brand Strategy

Company Description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work. 

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people.      

So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.     

Job Description

The HCP Brand Strategist is an expert in setting vision, unearthing transformational insights and crystallizing a strategic roadmap to engage and influence HCP adoption of a particular wellness, pharmaceutical or medical device brand. The strategist designs, coordinates, and leverages various market research and data analysis techniques to guide the brand planning process and inspire creative ideas. He/she is especially skilled in creative storytelling and making dense, complex topics easy to understand – the art of science. Lastly, the HCP Brand Strategist has a deep understanding of the client’s business drivers; and brings a solid POV to prioritize and solve brand challenges.   

Core competencies  

Market Research 

• Market trends and gap analyses  

• Customer awareness, trial, and usage  

• Competitor promotional audits  

• Brand equity and message impact 

• Creative concept and message testing  

• Qual discussion guide development 

• Quant survey design  

Brand Planning 

• Situation analysis (5Cs) 

• Planning workshops (design and facilitation) 

• Target audience personas  

• Customer journey mapping  

• Launch playbooks 

Creative Strategy 

• Product positioning and brand architecture  

• Creative brief writing 

• Messaging and content strategy  

• Omnichannel programmatic design 

Qualifications

• BA/BS Degree (a graduate degree in relevant area is a plus)   

• 4-5 years market research, strategy and/or planning experience   

• Strong familiarity and understanding of the pharma and/or medical device sectors of healthcare 

• Strategic/big picture thinker. Ability to problem-solve and work within a team environment   

• Exceptional writing, communication and presentation skills   

• Proven ability to successfully work guide senior-level clients and internal agency teams   

Additional Information

Compensation Range: $98,500 - $165,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off 

All your information will be kept confidential according to EEO guidelines.