Lead Marketing Management -– Marketing Transformation & Operations

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Lead Marketing Manager – Marketing Transformation & Operations

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to åconnect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About this role

To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.

The Lead Marketing Manager – Marketing Operations serves as a steward of how marketing work gets done. The role drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact.

The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They should be grounded in data driven decision making, marketing resource management implementation strategy and continuous improvement and process optimization.

Key Responsibilities

Marketing Process development and integration

• Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement

• Translate Marketing & Growth playbooks and the Marketing Charter into practical, scalable processes

• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

• Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency

• Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

Tool Enablement

·      Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront)

• Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences

• Drive adoption of tools by anchoring them in clear process value and marketer outcomes

• Identify opportunities where tooling can further reinforce consistency, visibility, and efficiency

Leadership & Stakeholder Engagement :

• Influence without authority across diverse marketing teams and enterprise partners

• Build strong relationships to drive alignment, adoption, and sustained behavior change

• Communicate progress, impact, and insights to senior leadership with executive presence

• Act as a change leader, balancing pragmatism with long‑term operational maturity