Sr Analyst - Direct Channels, Lend

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

How will you make an impact in this role?

The Deposits & Direct Marketing Team, within the US Consumer Marketing Group, is responsible for driving incremental revenue growth through customer-centric strategies across proven Spend, Lend & Deposits treatments. We do this across Amex proprietary Digital, Email & Direct Mail marketing channels to make Amex essential for our Card Members.

This Senior Analyst, Direct Channels, Lend will help lead charge in driving efficient revenue growth across the Customer Level Pricing (CLP) treatment, by developing customer-first marketing strategies across our Email and Direct Mail channels. This Senior Analyst will help develop compelling marketing creatives, form learning agendas, modernize journeys, optimize targeting strategy, analyze complex campaign performance data, and ensure flawless operational execution to deliver our performance goals.

The ideal candidate should have a passion for performance marketing in the Email and Direct Mail channels; ability to challenge the status quo with innovative thinking; be both analytic & creative; have strong relationship management skills and be able to collaborate effectively with key partners around the organization including Product, Analytics, Brand, GCO, Compliance, Treatment Strategy, Direct Mail Excellence, Salesforce, Investment Management & Services & External Creative Agencies.

Core Responsibilities Include: 

• Influence development of new customer-centric marketing that will deliver incremental accepts and revenue across lending proven treatments in the Email & Direct Mail channels
• Influence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approach
• Strong financial intelligence and problem-solving skills
• Ability to partner, build internal relationships and influence key partners while thriving in a highly collaborative, fast paced environment
• Excellent business knowledge, clear written and verbal communication skills
• Ability to deliver successful results in a complex environment and lead others even with limited direct authority at times