Vice President, Brand Experience

Company Description

At Publicis Collective, it is our mission to deliver Better Outcomes For All. 

That means delivering exceptional results and performance for our clients, for their customers and for our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COE’s, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One models.  

We are driven by our values to Be Experts, Be Curious, Be Open, and Be Bold.  

We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results. 

Job Description

The VP, Brand Experience serves as the media lead and partner to our client providing comprehensive media thought leadership. They help set the direction while driving new thinking and challenging the team and themselves to deliver innovative work for our client. The VP is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions tailored to a fast-paced client.

You will be working side by side with our client on a world-leading brand and category across US markets. You have the opportunity to build culture and lead a world-class brand that brings people together! This role works with an exciting, iconic brand gearing up to do big things in 2023!

The right candidate will lead with credibility & confidence within a matrixed team and build strong client relationships with senior and junior team members.

Role Responsibilities:

• Establish and build strong working relationships with senior level client contacts
• Work with the client to establish annual budget and staffing plan to best meet the needs of the client and agency
• Bring innovation and thought leadership to drive modern marketing solutions for our client
• Effectively and confidently balance the expectations and business goals of the client and agency
• Direct and nurture the development, presentation and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)
• Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style
• Manage and work alongside Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience.

Qualifications

• Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area
• 12-14 years of experience with previous experience leading a large account and team
• Superior client service experience with proven ability to provide strategic media plans
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership skills with ability to lead team to deliver high-quality result

Additional Information

All your information will be kept confidential according to EEO guideline.