Farm Business and Marketing Specialist

Description

Farm Business and Marketing Specialist (Spanish-Speaking)

Organization Information 

GrowNYC is a 54-year-old environmental nonprofit organization helping more than 3 million New Yorkers by providing essential services and taking action to make NYC a livable city, one where every person can enjoy a healthier, more sustainable life. GrowNYC Programs include: 

• Our network of Greenmarkets, Farmstands, and the work of GrowNYC Wholesale ensure that all New Yorkers have access to the freshest, healthiest local food. 
• We build and support community and school gardens through volunteer days, technical assistance, training, grants and more. 
• We provide 70,000 children each year with programs that provide meaningful interactions with the natural environment. 

Farm Business and Marketing Specialist (Full-time): 

Position Summary

The Farm Business and Marketing Specialist will provide Greenmarket farmers and producers with business technical support and training designed to ensure the long-term success of their businesses. Technical assistance is provided through both in-house services and the engagement of third-party consultants. The Farm Business and Marketing Specialist is a part of the Greenmarket team and will be responsible for implementing, monitoring, and evaluating a suite of business and marketing/sales strategy technical assistance programming for Greenmarket farmers and producers.  This position will be responsible for working with the Greenmarket Operations team to recruit and onboard new farmers and producers to support farmer success, as well as market program development and sustainability. 

The ideal candidate for this position has demonstrated project management experience, strong interpersonal skills, a nuanced understanding of business planning, sales and marketing strategies for producers in the Northeast, experience working one-on-one with producers and managing partner organizations and third-party consultants, and strong business acumen. 

Requirements

Farm Business and Marketing Specialist Responsibilities (Include but are not limited to):

Client Intake and Support 

• Primary point of contact for producers seeking business technical assistance.
• Conduct intake of producers and create a support plan for individual producers, including accessing technical assistance focused on business and financial planning, marketing, and accessing capital.
• Identify and work with partner organizations and third-party consultants to provide needed support for producers.
• Support producers in any administrative and technical assistance, including completing forms, contacting partner organizations, and third-party consultants.
• Document and track the status of technical assistance support in the internal producer database.

Promotional, Sales, and Business Planning Support 

• Work with producers to optimize their market displays to increase sales and customer engagement.
• Work with producers to identify the best product mix to maximize sales, including assisting with value-added product development.
• Analyze sales and customer behavior to design profitable sales and marketing strategies.
• Support producers in developing branding, logos, and marketing materials.
• Working with producers to create enterprise budgets to assess pricing and product profitability.

Training

• Coordinate workshops and trainings with partner organizations and third-party consultants to support producers.
• Facilitate educational workshops for producers on critical business topics, including but not limited to customer service, market display, and evaluation of sales data.

Market Program Development and Support

• Support the outreach and recruitment of new farmers and producers, ensuring a streamlined, supportive experience for farmers and producers
• Work collaboratively with the Operations team to grow the market program, with a special focus on onboarding new farmers and producers, expanding access, and strengthening producer and market success.
• Provide strategic guidance to the FAA Director and Greenmarket Operations Manager to support the development of site selection and sustainability guidelines based on anticipated and established site performance and metrics to optimize responsiveness to neighborhood food access needs, site success, and farmer and producer long-term financial sustainability. 
• Collaborate with the Greenmarket Operations Manager, FAA Director, and the Budget Management and Operations Director to develop Greenmarket site-by-site fiscal analysis to evaluate indiv