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POSITION SPECIFICS​

The Office of Entrepreneurship and Commercialization (OEC) at Penn State is seeking a highly qualified and innovative Director of Marketing and Communications for Invent Penn State, a university-wide initiative focused on advancing economic development, job creation, and student career success.

Reporting to the Director of Administration for the Office of Entrepreneurship and Commercialization (OEC), this role provides comprehensive leadership, strategic direction, and operational oversight for all marketing and communications efforts supporting the Invent Penn State initiative.

The Director of Marketing and Communications plays a critical role in the success of Invent Penn State by developing and executing integrated marketing and communications strategies that strengthen the initiative’s brand and visibility.

This position partners closely with university leadership and internal stakeholders to advance Penn State’s vision for entrepreneurship and innovation by positioning the University as a national hub for innovation and startups, increasing visibility of Penn State’s intellectual property, expanding the University’s capacity to launch and scale successful startups, and fostering a strong culture of entrepreneurship across the institution.

Key Responsibilities:

• Provide strategic leadership and direction for the statewide network of 22 Invent Penn State Innovation Hubs by establishing and enforcing brand standards, trademarks, and visual identity guidelines, and by developing marketing and communications toolkits to support the Innovation Hub Seed Grant Program.
• Lead the development and execution of comprehensive, integrated marketing and communications strategies for Invent Penn State, including branding, messaging, websites, publications, social media, direct marketing, media relations, and publicity, to position Penn State as a national leader in innovation among peer research universities.
• Conceptualize, develop, and implement innovative, scalable marketing approaches that support economic development across the Commonwealth, while assisting campuses and Innovation Hubs with regionally tailored messaging aligned with the Invent Penn State brand.
• Envision, develop, and oversee high-impact marketing strategies, initiatives, and special projects that advance the miss