Senior Patient Marketing Manager, Intracept

Additional Location(s): US-MN-Arden Hills; US-MN-Maple Grove; US-MN-Minneapolis

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:
Boston Scientific is seeking a Senior Patient Marketing Manager to drive the expansion of direct-to-patient (DTP) marketing programs for the Intracept Procedure. The Senior Patient Marketing Manager will deeply understand the chronic low back pain patient journey, initiating and leading best-in-class market activation, brand strategy, and content execution to engage and motivate prospective Intracept patients.

 

The ideal candidate has a proven track record translating customer insights (HCPs, economic customers, and patients) into actionable omnichannel plans, content strategies and programs that increase awareness and encourage procedure adoption and use. Qualified candidates will also understand strategies and tactics of today’s digital marketing ecosystem, the broader media landscape, and consumer marketing competencies.

 

This role is responsible for interfacing with Product Marketing, Market Research, Digital Marketing, Public Relations, Outside Agencies, Corporate Branding, Clinical, Legal, Regulatory, and Sales. This role owns Marketing Management aspects of planning, developing, managing, and delivering materials and support, including new educational content, presentations, selling materials, videos, and other communication tactics.  
 

Your responsibilities will include:

• Drive conception, execution and optimization of integrated campaigns and activation plans for the Intracept Procedure, rooted in customer insights, understanding customer behavior, motivations and key barriers to adoption
• Work closely with digital/analytics and market research to evaluate campaign effectiveness and drive ongoing testing, learning, and improvements
• Foster KPI-driven culture, utilizing performance data to inform progress and guide optimization
• Identify unmet needs throughout the patient diagnosis and treatment journey, collaborating with patients and physicians to develop impactful messaging
• Demonstrate deep understanding of product pathway and benefits, clients and customers, competitive set, and organization
• Clearly present plans and rationale for decisions possessing strong verbal and written communication skills
• Work cross-functionally to implement new programs to accelerate patient education, including call centers, email nurture campaigns, patient advocacy, and co-marketing efforts
• Partner with Creative Marketing, Clinical, Sales and product managers to develop 
• marketing communications & promotional strategies & tactics designed to emphasize product benefits, positioning & overall branding
• Drive the development of sales tools and support materials by attaining a thorough understanding of the patient journey, competition and technology 
• Assist with the development and execution of Patient Awareness Programs, managing creation of materials and methods
• Drive Voice of Customer in the creation of materials and products.
• Lead and mentor as part of a collaborative team, fostering a culture of creativity, results, accountability, and continuous improvement
• Develop & execute market research, branding & market segmentation studies as needed to support decisions
• Develop communication plans & messaging, including: video, collateral, website, sales presentations, & other media.
• Obtain input and participate in cross-functional tradeoff decisions and strategic sessions to help define marketing requirements and improvement opportunities from external customers.
• Travel – 20% of travel time expected for the position

 

Required qualifications: 

• Bachelor's degree 
• Minimum of 5 years of experience in marketing
• 2+ years in a consumer or DTP role within the healthcare, pharmaceutical, or medical device industry
• Proven track record developing and executing multi-channel, multi-audience marketing plans – from message development, content strategy, content/collateral development, and measurement
• Deep experience in developing content and materials from concept through production for use in multiple channels, with a