Sr. Manager, Demand Generation & Marketing Operations

At PicnicHealth, we're building the future of non-interventional clinical research, powered by AI and centered on patients. Our mission is to make it radically easier, faster, and more affordable to perform clinical trials and get better treatments to patients. We're replacing the legacy, services-heavy model with a modern, AI-first approach that unlocks insights from rich, multi-modal data—from clinical notes and imaging to lab results—at scale.  By engaging patients directly through our personal health assistant, PicnicAI, which meets them where they’re at and delights them along the way (with an industry leading NPS of 76), patients participate actively in the research they care about.

PicnicHealth is already a trusted partner to 7 of the top 10 pharmaceutical companies. Our work spans 40+ disease areas and has supported over 60 peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data.

Founded in 2014, we’ve raised $100M+ from top investors like Amplify Partners, Felicis Ventures, B Capital Group, and Y Combinator. Our business running non-interventional studies more than doubled last year, and we’re growing even faster in 2025. We’re a team of doctors, patients, data nerds, engineers, and builders, reimagining how clinical research works — and we’re just getting started!

The Opportunity

As Sr. Manager, Demand Generation & Marketing Operations you’ll lead the strategy, roadmap, and execution of our full-funnel demand generation and marketing operations engine for our enterprise life science audience. This role is ideal for someone who can architect scalable programs across digital, lifecycle, and field channels while also rolling up their sleeves to execute campaigns, optimize systems, and partner closely with Business Development, Commercial Operations, and our LIfe Science Principals. 

You will sit at the center of our growth engine, shaping how we attract, nurture, and convert prospects through modern digital tactics, marketing automation, paid media, analytics, and events. This is a highly visible, high-impact role for a marketer who combines strategic vision with operational excellence.

At PicnicHealth, AI is at the core of everything we do. We're looking for individuals who are not just comfortable with, but genuinely excited by and actively experimenting with, the power and potential of AI.

What you’ll do:

Demand Generation Strategy & Execution

• Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels.
• Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals.
• Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization.
• Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance, as needed.
• Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys.

Marketing Operations 

• Build and own our Salesforce and HubSpot sync management, overall HubSpot administration, data quality, and process improvements.
• Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot
• Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing.
• Manage MarTech procurement, vendor relationships, renewals, and platform optimization. Our infrastructure stack today includes: HubSpot, Webflow, SemRUSH, Amplitude, and Monday.com among others

Field Marketing & Campaign Support

• Lead strategy and execution for conferences, webinars, and event-based campaigns.
• Oversee and maintain conference and event budgets, reporting on ROI of successful events
• Coordinate with sales teams to ensure field readiness, pre/post-event outreach, and on-site support.
• Partner with BDRs to develop account outreach frameworks and conference follow-up strategies.

What You’ll Bring:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/ pharma environments.
• Deep hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce).
• Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decisio