101978

701 Cool Springs Blvd, Franklin, Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

Senior Director Brand & Product Marketing

Position Overview

TruGreen is seeking an experienced and dynamic Senior Director of Brand & Product to lead our brand and product strategy. This role will be instrumental in driving growth, enhancing brand equity, and ensuring alignment of marketing initiatives with business objectives. The Senior Director will be responsible for the strategic development and execution of brand and product marketing strategies, innovation, brand campaign development and managing field marketing operations. This position requires a strategic thinker with a strong background in brand management, product development, and multi-channel marketing.

Responsibilities

• Develop and implement comprehensive brand strategies that align with TruGreen’s vision, mission, and business goals.
• Oversee the development and execution of brand campaigns, ensuring consistency across all channels and touchpoints.
• Monitor and analyze brand performance metrics, leveraging insights to optimize brand positioning and messaging.
• Lead the creation and execution of impactful advertising campaigns that drive brand awareness and consideration.
• Conceptualize and deliver big ideas that resonate with target audiences, leveraging insights and data to inform creative development and execution.
• Lead the end-to-end product lifecycle management, including ideation, development, launch, and post-launch evaluation.
• Identify market trends, customer needs, and competitive landscape to inform product innovation and differentiation.
• Collaborate with cross-functional teams to drive product development initiatives that enhance customer satisfaction and drive revenue growth.
• Partner with Operations leaders and Finance partners to determine product pricing strategy by utilizing market research data, reviewing production and sales costs, and anticipating volume.
• Oversee and manage field marketing operations, ensuring alignment with national brand strategy and local market needs.
• Manage relationships with external agencies and partners to ensure high-quality deliverables and brand consistency.
• Facilitate field marketing efforts through collaboration with field leaders on budget, messaging, sponsorships, and collateral. 

Education and Experience Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in brand management, product marketing, or related roles, preferably in the service or consumer goods industry.
• Proven track record of developing and executing successful brand and product strategies that drive business growth.
• Strong understanding of marketing principles, customer insights, and market research.
• Experience managing field marketing operations and aligning local marketing efforts with national strategies.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Ability to travel up to 20% (US).

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities
• Occasionally required to:
• Lift or move up to 10lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Noise level
  • Low to moderate

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a rich