Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

The Field Marketing Manager on Handshake’s Employer Marketing team will help establish a world-class field marketing and events program, defining and executing high-quality digital and in-person event campaigns to build the Handshake brand, bring in new opportunities, delight and retain current customers, and influence deal cycles for our fast-growing go-to-market team. We work with the world’s leading employers and top executives; to be successful you’ll create engaging experiences that are both creative and polished. 

You will report directly to the Director, Field Marketing & Customer Advocacy and play an active role as we continue to reimagine our events strategy. This is a highly visible role where you will drive field and event marketing plans, logistics, project deliverables, activities, and marketing communications for a diverse series of events. 

In this role you will be part of a close-knit, high-impact, cross-functional team including demand generation, content marketing, product marketing, and marketing operations - together building a truly world-class SaaS platform to democratize access to careers for students. 

Your role

• Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets

• Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback 

• Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Handshake 

• Manage event deliverables & logistics including online tech (Zoom, Goldcast, SplashThat etc.) & AV, event calendaring, and swag

• Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates (we use SplashThat and Outreach!)

• Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration 

• Get creative and innovative with event engagement, positioning and promotion - always be asking “what haven’t we tried or tested?”

• Travel 1x month is required 

Your experience

• 4-5+ years of webinar, events, and conference management experience. B2B SaaS company experience required.  

• Experience running hosted and 3rd party virtual events & webinars

• Dependable with strong project management and organization skills with an ability to develop and deliver events and programs within an ever-evolving environment

• Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization

• Experience with the following technologies:

  • Google Suite (Docs, Slides, Sheets)

  • SplashThat (or other software) for event registrations and landing pages 

  • Salesforce 

  • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)

  • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar

Bonus areas of expertise

• Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus

Compensation range

• $120,000 - $135,000

**Note this role is based out of San Francisco, CA or New York City, NY and required 3 days a week in office (Monday, Wednesday, Thursday)

 

 

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.