Senior Director Competitive, Industry, and Technical Marketing

Senior Director Competitive, Industry, and Technical Marketing

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

HPE is seeking a Senior Director of Competitive, Industry, and Technical Marketing to establish and lead a new function reporting directly to the VP of Product and Solutions Marketing. In this role, you will build and manage a team dedicated to creating highly relevant and technical mid-to-bottom funnel content that meets the needs of technical buyers. You will focus on developing competitively differentiated strategies and materials tailored to various industries, ensuring our offerings stand out in the market. This position requires a strategic thinker with deep expertise in competitive analysis, industry solutions, and technical marketing, capable of driving impactful, BU-specific and cross-portfolio marketing initiatives that resonate with our target audience.

Core Responsibilities:

• Lead and grow a best in class technical, competitive and industry marketing team

• Develop differentiated and compelling technical collateral that effectively articulates HPE’s cross-industry and cross-BU value propositions
• Drive technical marketing strategies to support product launches, conferences, and market penetration.
• Create and manage technical content such as whitepapers, case studies, webinars, and solution demonstrations
• Conduct market research to analyze the competitive landscape and identify trends, customer needs, and competitive landscape in the hybrid cloud industry.
• Partner closely with product management, marketing, communications, sales and geo leadership to influence and align on positioning and messaging
• Analyze and report on the effectiveness of marketing initiatives and adjust strategies and countermeasures as needed.
• Leverage market research tools to help develop and refine announcement and launch initiatives.
• Represent the company at industry events, conferences, and trade shows
• Collaborate with product management and sales teams to develop industry-specific solutions sales enablement that addresses customer pain points.
• Monitor industry developments and emerging technologies to ensure the company's offerings remain competitive.
• Provide insights and recommendations based on competitive intelligence to inform product development and marketing strategies.

Professional Experience & Qualifications:

• 7+ years in product marketing specifically, with recent senior roles in B2B product and technical marketing
• 5+ years of direct people leadership experience
• 5+ years of experience marketing solutions at the intersection of hybrid cloud, networking  and AI

• Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes including AR/PR, field and partner enablement and demand generation
• An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
• Strong writing and presentation skills, with a bias toward keeping content development close to you
• A growth-oriented people leader with a history of developing high performing teams
• Ability to get work done through others and operate at scale

• Recognized industry leader for team and people management skills, ability to mentor and lead teams to achieve results for complex, ambiguous projects.

Education

Bachelor's Degree

While possessing the stated degree is preferred, HPE also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

15 Years +

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativ