Senior Manager, Content

Company Description

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Carat Content helps brands reach and deepen their connections with consumers, in a world where the points of connection, engagement and transaction are converging around content.  Carat is an agency of dentsu

Job Description

Carat Content is looking for a Sr. Manager working on the General Motors Brand content strategy, implementation and measurement. You will report to the Associate Director on all content related elements of the Brand including: designing and building a brand content strategy, promoting new content opportunities and creating never-been-done entertainment relationships for GM.  It is an important role in providing creative innovation, and strategic and organizational insight to GM’s continued expansion across all branded entertainment and content initiatives.

You are a content-focused advertising and marketing professional who has a background in designing content solutions, identifying, and activating branded entertainment integrations, program management, planning, production, execution and program analytics.  We need a team player, who can manage a diverse project load, with the ability to build on ideas.

Responsibilities

• Contribute to the vision and management of brand content and brand entertainment programs on behalf of our clients

• Upstream development of content opportunities for consideration based on strategies set forth by client/Carat

• Respond to the business, marketing, brand, and communications objectives with content-based solutions rooted in strategy and aligned with data and insights

• Support development of paid, owned and earned media ecosystems that flow from the strategy defined and ensure the insights identified are relevant and performed flawlessly

• Stay atop of current content and technology trends and how those may influence our client's business

• Maintain client relationships

• Maintain close working relationship with Brand teams to understand our goals, product and messaging

• Cultivate and establish key relationships within the entertainment industry – from production companies, to networks, to agencies, to show runners, to transportation coordinators

• Pursue creative opportunities in the entertainment arena for client; cultivate existing relationships

  • Procure vehicles/assets; cost/value recommendations

  • Develop meaningful activations

  • Facilitate media integration agreements

• Create, scout, negotiate first-to-market media integration ideas that align with brand direction / launch plans and amplify annual upfront buy programs

• Establish positive relationship management with all clients, TV networks, movie/production studios, talent partnerships, vendors to build meaningful and rewarding programs that includes content expressed in the following ways: original content, branded entertainment, integrations, social, UGC, PR, and virtual/experiential

• Help design and build activation plans (agency and client reviews) and extensions

• Support the creative and production review / approval process – internal and client

• Develop and execute timelines, manage production schedules, follow deadlines, set up/organize internal/client meetings, ongoing team communication and meeting materials for program

• Serve as cross-agency content liaison

• Manage, develop and execute program metrics/recaps/summaries as dictated by agency/client guidelines and systems

• Overall budget management – manage financial aspects of projects: plan and manage budgets, open purchase orders, collect invoices, close jobs, etc.

• Must travel to oversee program success and support activation; ensure program needs are met

Qualifications

Qualifications:

• 4+ years prior experience in digital, broadcast, experiential, advertising and PR production services or related field

• Experience designing and producing brand partnerships

• Fluent in both verbal and written formats (Design concepts, build activation decks, event research and recaps, client presentation of new ideas, etc.)

• Experience working across several differen