Associate Director, Content (Gaming Media)

Company Description

Who is Starcom:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

What You'll Do:

As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns. Furthermore, you will utilize your knowledge of Gaming content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships leveraging the best investment options possible.

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Responsibilities:

• Collaborate with internal and external stakeholders in gaming partnership and activation sourcing process to secure high-quality, strategic executions from partners.
  • Includes identifying “considered set” of gaming design, creation, and distribution partners and operating “requests for gaming” with select partners, from brief through recommendation
• Ability to manage above and below within the Content org, as well as laterally across Agency disciplines (Strategy, Investment, Legal, Insights, Creative etc.) and retail vertical SKUs.
• Track performance of gaming programs, including post-program wrap-ups and recommendations
• Monitor high performance gaming brands and campaigns, for case studies and best practices
• Assist with writing of gaming industry updates and landscape analysis
• Audit client efforts for potential evolution and identify thematic and/or format gaps
• Manage client and internal stakeholder status processes
• Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer
• Establish Gaming and content best practice in service of increasing advertising effectiveness
• In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
• Work with Influencers or Media Publishers to produce branded content

Qualifications

Qualifications:

• Bachelor's Degree preferred, ideally in Marketing, Communications, Advertising or a related field
• 5+ years of directly related experience
• Previous experience with digital media and content strategy
• Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
• Must be organized, detail oriented, and poised. Able to resolve issues on the fly and communicate effectively with senior-level stakeholders.
• Self-starter and independently motivated to take initiative, collaborate, gain consensus to problem solve.
• Has a learning mindset and is excited to stay on top of the latest trends in gaming and technology.
• Expert communication and presentation skills.
• Strong technology understanding with an eye on current trends, innovations and cutting-edge gaming and development.
• Must be passionate about gaming

Additional Information

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more