Social Media Editor - Skate Warehouse California

Description

Full Time Position (40 hours, Monday - Friday)

This position requires physically reporting to work in San Luis Obispo, CA

Purpose of Position:

• Create online content that is accurate, helpful, and engaging for use across a variety of digital platforms.

Duties and Responsibilities:

Social Media

• Create unique content that engages followers across multiple social media platforms
• Share relevant customer feedback with Customer Service, Purchasing, and Marketing departments. Support promotions and sales as assigned.
• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Respond to inquiries on all social media channels.
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep Skate Warehouse’s social media presence consistently relevant
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Content Development

• Create and publish unique product descriptions for use on the website.
• Maintain product information, including categories, images, and how they are displayed.
• Edit written content produced by others.
• Test fit or work with a fit model to accurately provide detailed fit descriptions for apparel.
• Maintain online tools and customer resources.
• Participate in the production of videos for placement on the website, television, social media channels and other outlets. Duties may include on camera talent for skate product review videos, product informational videos, commercials, “how to” and other educational skate videos. Off-camera duties may include pre-production planning and development, script writing, on-set assistance and post-production proofing.
• Research and compile original descriptions that speak to the specific consumer for that product.
• Obtain and record technical product details, specifications, and measurements.
• Create engaging articles that bring traffic to the website.

Uphold the following standards for all assigned content areas:

• Ensure content assortment represents the information customers seek.
• Utilize SEO principles to maximize the content’s reach.
• Guarantee content is engaging, professional, clear and error-free.
• Identify and portray the professional voice(s) that suit our customers.
• Employ formatting that best engages and serves the customer.
• Meet assigned deadlines and schedules.

Creative Vision

• Partake in the ongoing development of the content vision for Skate Warehouse by providing feedback on the success of current endeavors, contributing new ideas, and researching what is being done by others in the e-commerce space.

Product Knowledge

• Gain and maintain a thorough understanding of products and brands. Communicate functions, features and benefits of products in written and video formats.
• Attend vendor sell-in meetings and training sessions when necessary to learn about new products.

Product Testing

• Test the user experience for various product and provide detailed feedback via the company website or through video reviews.

Requirements

• Proven excellent communication skills, with an emphasis in strong writing skills.
• Strong organizational skills to track and prioritize incoming apparel for fit
• Skate product knowledge and familiarity with the industry.
• Solve problems when they arise, using big-picture awareness and available resources.
• Operate necessary software applications with consistent accuracy.
• Communicate effectively, encourage others, and behave professionally.
• Provide direction and feedback to others in a positive and productive manner.
• Develop initiatives to execute strategies set forth by others or of your own design.
• Understand and follow written and verbal directions.
• Take direction well and learn in a fast-paced environment.
• Focus, maintain attention to detail, and balance multiple duties in a dynamic environment.
• Work independently and productively, stay motivated, and appropriately prioritize tasks.
• Recognize the need to ask for assistance.
• Function as part of a team, having a positive attitude and strong work ethic.
• Demonstrate a sense of pride in your work and represent Sports Warehouse in a positive manner.