Director of Product Marketing

About Oden:

Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes. 

As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production, across a diverse set of processes and conditions. Our goal is to maximize efficiency, sustainability, and competitiveness in the manufacturing domain - to help True Makers Make Things Better!

Why We Do It:

We like to enable True Makers - those who make things - to make more, to waste less, to serve their customers, and to thrive in a competitive world. Help enough makers, and the world can give us all the abundance we want for less cost and environmental impact. 

You:

• Care about the purpose of the product and company

• Are never satisfied with the way things are, but excited about the way things could be

• Tinker. You embrace data and different technologies and want to see how they can work together

• Live by transparent and scientific thinking. You put in the work to find the best ideas with those around you

• Empathize with customer needs and enjoy novel ways of posing and solving their problems

• Are happy to put on steel toe boots and hit the factory floor to work with the production manager

The Role: As Director of Product Marketing at Oden, you will be responsible for amplifying Oden’s brand recognition as the leading manufacturing data & AI company. This role requires both strategic vision and hands-on execution to translate high-level marketing strategy into programs and tactics that drive measurable results. 

You will be both a player and a coach—leading marketing strategy while also executing campaigns and creating content. Over time, you will develop and lead a small, agile marketing team while managing external resources. A deep understanding of product marketing, enterprise SaaS, and partnerships/channel marketing is essential.

Collaboration is key. You will work closely with the product, sales, and customer experience teams to develop marketing initiatives that resonate with key C-suite manufacturing customers and drive pipeline growth. You will also create distribution strategies for thought leadership content to effectively position Oden in the industry.

Responsibilities Include But Are Not Limited To:

• Develop and execute comprehensive strategic marketing plans in close collaboration with product and sales teams.

• Own and develop brand awareness strategy (PR, corporate communication, etc.) that evangelizes Oden’s vision for Industry 4.0 and technological adoption in the manufacturing sector.

• Drive go-to-market strategy across multiple channels, including industry conferences, owned webinars and events, CXO roundtables, and thought leadership content such as blog posts and white papers.

• Define and execute product positioning and messaging that clearly articulates Oden’s value to the pertinent manufacturing segments, supported by compelling content and a feedback loop that connects marketing efforts to real customer insights.

• Develop deep expertise in Oden’s product, market, and competitive landscape to sharpen customer segmentation, prioritize high-value opportunities, and guide data-driven decisions on where to focus.

• Continuously test, analyze, and optimize marketing initiatives to maximize impact and ROI.

• Travel as needed (up to 15%) to support marketing initiatives and customer engagements.

• Ability to thrive in the fast-paced, high-growth environment of a startup. Previous experience bringing a product that is first or new to market in Industrial Technology is a huge plus.

• Lead/contribute to demand generation efforts, implementing and optimizing multi-channel campaigns (paid, organic, ABM, partnerships, etc.) to drive enterprise customer acquisition.

• Establish and grow partnerships and channel marketing programs to expand Oden’s reach in the manufacturing industry.

• Create sales and customer success enablement materials that communicate and train value propositions to customer-facing teams on the value of new products to the sales team and develop sales tools (e.g., slide decks, one-pagers, etc.) that facilitate sales efforts 

• Collaborat