Data Analyst I

Company Overview Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.  As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. 
The base salary range for this role is $70,000 per year - $95,000 per year, depending on job-related knowledge, skills, and experience.  This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.  
*Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
We are seeking a talented and experienced Data Analyst to join our team focused on the Fanatics App. As a Data Analyst at Fanatics Betting and Gaming, you will be responsible for leveraging business intelligence and analytics expertise to drive insights and decisions in a product or app capacity in-house.

Responsibilities

• Utilize BI analytics skills to analyze and interpret full suite of app data including engagement, retention, conversion, sales revenue, and free-to-play (F2P) statistics within our Fanatics App + Betting and Gaming products and apps.
• Serve as the first hire in leading analytics for the new Fanatics App, taking ownership of all metrics and reporting, and driving insights and strategies to enhance user experiences and growth.
• Collaborate with cross-functional teams to identify key metrics, KPIs, and data sources for tracking and measuring product performance.
• Present key analytics and insights to leadership on a regular basis, thinking strategically to deduce insights and actions from the data.
• Develop and maintain dashboards and data sources using SQL, Tableau, Excel, Snowflake and Amplitude to provide actionable insights to stakeholders.
• Design and implement new dashboards and data visualization techniques to communicate complex data in a clear and concise manner.
• Generate weekly and quarterly business reports for leadership, highlighting key performance indicators, trends, and actionable insights.
• Stay updated on industry trends, best practices, and emerging technologies in data analytics and apply them to enhance our analytical capabilities.

Skills and Qualifications

• Bachelor's degree in Computer Science, Statistics, Business, Mathematics, Economics, or a related field.
• 2-4+ years of experience in a data analyst role, preferably for a consumer technology company or similar product-focused environment.
• Proficiency in SQL for data manipulation and extraction.
• Experience with Tableau for data visualization and dashboard development.
• Strong analytical skills with the ability to interpret complex datasets and draw actionable insights.
• Familiarity with Excel for data analysis and reporting.
• Experience with Amplitude is a plus.
• Proven track record of leading analytics initiatives and driving business impact through data-driven decision-making.
• Excellent communication and presentation skills with the ability to convey technical concepts to non-technical stakeholders.
• Ability to thrive in a fast-paced and dynamic environment, with a p