Corporates Channel Enablement, Outbound Product Marketing

Corporates Channel Enablement, Outbound Product Marketing

Role Summary:

We're looking for a Channel Enablement Specialist to join our Outbound Product Marketing team. In this role, you'll connect product marketing and sales, ensuring our Corporates sales teams are well-informed and engaged with tools and content for effective selling. Responsibilities include handling communication activities for product launches (emails, meetings, collateral), managing sales portal content, and taking ownership of essential product marketing tools to boost awareness, enable sales channels, launch products, and drive customer retention.

About the Role
In this opportunity as  Corporates Channel Enablement, Outbound Product Marketing, you will: 

• Understand current product portfolio and positioning, buyer and user personas, competitive environment, and market opportunities.
• Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to communicate product marketing programs and initiatives.
• Act as key execution arm of new product launches and releases; plan and manage new product launch calls and delivery of channel enablement tools for relevant channels.
• Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling.
• Communicate product-specific value propositions to the market and internal/external teams
• Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
• Gather info from appropriate business partners to create customer communications when necessary, and work with demand generation to deploy appropriate messaging.
• Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
• Develop high impact marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc. with input from stakeholders across the business.
• Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.
• Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.

About You
You may be a fit for the role of Corporates Channel Enablement, Outbound Product Marketing if you have/are:

• BA degree in business, marketing, or communications

• 3+ years of sales enablement, business communications, strategic marketing, customer segment marketing, or similar experience
• Experience working in a sales channel and/or supporting a sales channel through commercial and customer growth programs.  Alliance / Partner marketing a plus.
• Comprehensive business acumen of key financial metrics including Revenue, Net Sales, Price, Promotion, and Incentives
• Collaboration with cross functional teams to deliver business results
• Demonstrated ability to define, structure and lead complex strategic projects end-to-end
• Capable of working in a matrixed environment; ability to support multiple time-sensitive initiatives simultaneously

• Strong verbal, written and influential presentation skills

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and