Manager, Brand Marketing, Sports

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

The Manager, Brand Marketing, Sports will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands-on role plays a key in day-to-day strategic development, campaign execution, cross-functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast-pace-oriented, highly collaborative, and comfortable managing multiple projects in a fast-paced environment.

Responsibilities:

• Support the Director in development and execution of brand strategies for key sports properties
• Manage day-to-day-to-day marketing campaign planning across all internal team verticals and platforms, as well as external partners
• Ensure brand consistency across linear, streaming, digital, and social deliverables
• Assist in gathering campaign insights, performance data, and recap materials
• Create marketing materials and communication presentations showcasing larger campaign initiatives
• Act as liaison to Versant’s various sports partnerships – maintaining regular  correspondences with leagues across the USA Sports portfolio
• Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
• Maintain marketing budgets, vendor invoices, and campaign documentation
• Coordinate cross-promotional opportunities between sports and entertainment properties
• Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
• Manage project timelines, asset trackers, and cross-functional-functional workflows to ensure on-time delivery
• Organize regular status meetings, agendas, and recaps
• Support larger promotional activations for specific properties or marketing campaigns
• Act as a reliable day-to-day-to-day contact for agency partners and vendors on assigned campaigns
• Support senior team members on broader brand initiatives, presentations, and planning needs

Growth Opportunities:

This role offers development in:

• Multi-platform campaign strategy and execution.
• Sports marketing and partnership support.
• Cross--network collaboration and stakeholder management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
• Hands-on experience supporting multi-platform marketing campaigns.
• Strong project management and organizational skills.
• Ability to work effectively in cross-functional teams.
• Strong attention to detail and comfort managing many moving parts.
• Excellent written, verbal communication, and presentation skills.

Desired Characteristics:

• Knowledge of sports and/or entertainment marketing.
• Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
• Familiarity with digital and social media marketing platforms.
• Basic understanding of media planning.
• Experience working with media and promotional agencies.
• Experience supporting sales or client-facing teams is a plus.

Key Performance Indicators:

• Timely and accurate delivery of campaign assets.
• Quality and consistency of marketing materials.
• Efficiency and accuracy in project and budget tracking.
• Contribution to building tactics for each campaign

Additional Requirements:

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
• Must be willing to travel if/when needed.
  Must be willing to visit the NYC office as needed.
• Must have unrestricted authorization to work in the United States

Hybrid: This position has been designated as hybrid, generally contributing from