Principal Technical Product Manager

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States.

What you’ll be doing:

The Principal TAPS Product Manager will ensure that TAPS products are delivering key capabilities and meeting development milestones. To do this you will innovate with both external audience and data platforms, activation platforms, as well as with Tinuiti engineering teams as needed to ensure that TAPS remains a best-in-class audience development and planning solution. This role will be reporting into the VP of Advertising Operations as part of Tinuiti’s Product & Technology team, with dotted-line reporting into the EVP of Strategic Planning and Investment

What you will be doing:

• Provide data thought leadership by staying up to date with the latest performance marketing trends, crafting value propositions for TAPS for internal and external audiences, hosting monthly Solutions/Sales/Strategy syncs to identify areas of opportunity or improvement.

• Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve the product and workflows

• Lead input and feedback from multiple executive-level stakeholders and adapt to changing priorities while adhering to go-forward plan

• Drive the adoption of Audience-based planning and buying tools including TAPS

• Identify new capabilities and manage the product development roadmap for TAPS

• Build and implement impactful product launches to deliver tangible commercial results by coordinating with wider marketing disciplines (Content, Brand Design, Communications & Demand Gen)

• Lead discussions with key activation partners in partnership with technology platforms and Tinuiti engineering teams to develop and implement data flows from TAPS into key activation platforms

• Own data partnerships including internal POVs, partnership details and  documentation of methodology

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.