Brand Narrative Manager

Job Title: Brand Narrative Manager  

Function: Marketing 

Reports to: Sr. Manager, Brand Marketing 

Reviewed: January ��2026  
 
Position Summary: 

As a Brand Narrative Manager, you will be responsible for shaping our public voice and point of view across social media, live programming, customer stories, and external communications. You’ll be a visible, confident representative of the brand, turning ideas, insights, and customer proof into narratives that resonate with our audiences. 

Key Responsibilities: 

• Establish a clear, credible, and consistent public voice and point of view for the company that builds trust with our audience across social, webinars, and external communications. 

• Position the brand as a thoughtful leader through ideas, conversations, and live programming that are grounded in real customer proof, insights, and data. 

• Leverage AI as a thought partner and workflow accelerator for research, ideation, and narrative development. 

• Apply strong judgment to refine and elevate AI-assisted outputs, using AI to increase speed and scale without compromising quality, credibility, or an authentic human brand voice. 

• Lead our social media presence and inform the broader strategy, with a strong focus on LinkedIn and an emphasis on meaningful engagement and conversation. 

• Develop thought leadership themes and narratives that reflect industry trends, customer realities, and our perspective; translate customer insights into credible stories that reinforce our presence in the market. 

• Act as a public-facing representative of the brand, engaging confidently in conversations and live settings. 

• Own, host, and promote the company’s webinar program, including defining themes and formats; interviewing, recruiting, and preparing executives, customers, and external partners; creating run-of-show agendas and talking points; and moderating live sessions and Q&A to surface clear insights and compelling stories. 

• Use customer advocacy and intelligence platforms to source, analyze, and activate customer stories, quotes, and data, ensuring all customer-facing narratives are accurate, approved, and contextually appropriate for our audience. 

• Collaborate with PR on external narratives by contributing thought leadership perspectives and supporting materials. 

• Produce short and long-form content, such as articles, newsletters, or blogs, that explore ideas and insights in a thoughtful, compelling way. 

• Partner closely with your manager to align thought leadership with broader messaging and external narratives. 

• Support PR strategy and execution in close partnership with your manager, including writing press releases, engaging with journalists, and working with external PR agencies. 

• Responsible for driving growth in organic social traffic to the website while achieving or exceeding webinar