Director of Product Marketing

At Shippo, we are the shipping layer of the internet, and we consider ourselves to be one of the core building blocks of e-commerce.

Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.

How we’ll deliver success:

We are looking for a hands-on Product Marketing leader to tell Shippo’s story to prospects, customers, and partners and to drive on-going commercial and product innovation. This role will develop deep customer empathy and commercial understanding of the Shippo business in order to own the creation of actionable personas and data-backed messaging hierarchies for all of Shippo’s target segments, including small businesses, ecommerce platforms, and carriers.

You will be a trusted thought partner to the Product, Sales, and BD teams, working together on jointly defining the strategy to drive product adoption. You will partner with our Segment and Performance Marketing teams to build GTM plans and iterate on messaging and tactics. You will need to become deeply familiar with our customers and their challenges, as well as how our products deliver on their promise.

Shipping & handling responsibilities:

• Customer empathy and competitive intel: Work internally and externally to understand our entire Shippo universe of customers and create well-defined personas. Be the voice of our customers internally to advocate for product features that solve their problems and marketing that captures their attention.
• Product Messaging: Define, communicate, and evangelize value propositions that differentiate Shippo’s offerings with SMBs, platforms partners, and carriers.
• Cross-functional coordination: Collaborate closely with Sales, Product Development, Marketing, and other internal partners. You’ll need to coordinate timelines, deliverables, and ensure alignment across multiple stakeholders.
• Research: Conduct qualitative and quantitative research to identify ways to make offerings, launches, and marketing efforts more impactful.
• Sales Enablement: As we grow our sales channel, you’ll craft content and conduct training to educate our sellers on how to best reach our target markets
• Reporting: Measure results across efforts and constantly find creative ways to maintain momentum and engagement

Requirements

Do you tick the boxes?

• 10+ years of experience in technology product marketing and/or other relevant fields (such as general marketing or partner marketing); ideally at companies within e-commerce and logistics. Experience working in a hybrid (self-service and direct sales) business model is a plus.
• Product and market expertise: To succeed in this role, you’ll need to develop a deep understanding of e-commerce and shipping. Prior experience in a related field is a bonus, but we’ll ask you for examples of how you’ve mastered the intricacies of other businesses in your previous experience.
• Content, messaging, and storytelling chops: you will strategically build data-backed messaging hierarchies and tell an engaging and impactful story across all channels.
• Superior internal and external communication skills: You have the ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your direct team, executive leadership, and the company as a whole. You will also need to represent Shippo in external settings, such as partner meetings and joint webinars.
• Prior experience leading a team: You know what it takes to do PMM well and can bring along junior product marketers to greater levels of PMM excellence.

Benefits

What's in the Shippo package?

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible work hours
• Two week-long company wide shutdowns during summer and winter
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coachi