Senior Manager, Digital Innovation

Preferred Apartment Communities is engaged in the operation of primarily Class A multifamily properties. We have developed a culture throughout our company that is designed to show respect for each other, our residents, and vendors.  We believe our focus on quality, consistency, and innovation provides strong national recognition for the Preferred Apartment Communities brand.  Learn more about us at https://www.pacapts.com/.

Location: Atlanta, GA or Dallas, TX (Hybrid)

About Us: Come SHINE with us.  Team member experience and success comes down to four simple principles: hire well, train well, recognize and reward. Hiring is the lifeblood of any organization. We take hiring our team members very seriously. We seek to hire team members who are bright, who have great interpersonal skills, and who we believe will be an asset to the culture we have been creating at Preferred Apartment Communities since our inception. Once hired, though, it is only the beginning.

Position Summary:

The Senior Manager, Digital Innovation leads the strategy, execution, and optimization of digital marketing platforms and technologies across the company’s multifamily portfolio. This role is responsible for enhancing resident engagement, streamlining marketing operations, and driving innovation through digital tools and vendor partnerships. The ideal candidate is a tech-savvy marketer with a strong understanding of digital ecosystems and a passion for improving customer experience through technology.

Key Responsibilities:

Digital Platforms & Technology Oversight

• Manage and optimize corporate digital platforms including Asana, Entrata, Box, Jostle, Engage, SharePoint, and other CMS and collaboration tools.

• Lead issue resolution and troubleshooting across marketing technologies and integrations.

• Evaluate and implement new digital tools to support marketing and resident engagement.

Websites & Resident Portals

• Oversee the strategy and performance of property websites and resident portals.

• Ensure content accuracy, usability, and brand consistency across all digital properties.

• Collaborate with internal teams and vendors to enhance user experience and functionality.

Email Marketing & Automation

• Manage email marketing platforms such as Entrata Message Center, Mailchimp or other similar tools.

• Develop and execute email campaigns that support leasing, retention, and corporate initiatives.

• Monitor performance metrics and optimize campaigns for engagement and conversion.

Vendor Management & Innovation

• Research and recommend new marketing vendors and technologies.

• Lead onboarding and integration of new tools and platforms.

• Maintain strong relationships with external partners to ensure service quality and innovation.

Cross-Functional Collaboration

• Partner with content, creative, and operations teams to align digital strategies with broader marketing goals.

• Support transitions and acquisitions with digital platform setup and branding.

• Provide training and support to internal stakeholders on digital tools and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus)

• 10+ years of experience in digital marketing, marketing technology, or digital operations.

• Experience in multifamily or property management marketing strongly preferred.

• Proficiency in CMS platforms, email marketing tools, and collaboration software.

• Strong analytical skills and experience with performance tracking and reporting.

• Excellent project management and vendor coordination abilities.

• Ability to thrive in a fast-paced, growth-oriented environment.

Physical Requirements:

• Some travel required to the properties at least once a month plus key company conferences and industry events

• Sitting at a desk behind a computer

Benefit and Rewards:

PAC’S INCREDIBLE BENEFITS HELP YOU SHINE PERSONALLY & PROFESSIONALLY

• Generous Medical, Dental and Vision - No & Low Cost options

• 401(k) matching

• Company Paid Life insurance

• Generous Paid time off

• Parental leave

• Refer