Principal Product Marketing Manager – Field (Expansion & Retention)

Who we are
Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!
Job Snapshot
Mindtickle is looking for a hands-on Principal PMM – Field who can translate Mindtickle’s full portfolio (Platform + AI + Agentic + Services) into customer-specific stories, demos, and expansion plays that land with executive stakeholders and frontline teams. This role is built for the post-sale motion: driving renewals, upgrades, expansion, and churn saves by ensuring customers understand—and adopt—the full value of Mindtickle (beyond “an LMS”).
In addition, you will own competitive differentiation in the post-sale context—arming Client Partners, Expansion AEs, and champion customers to win competitive scenarios, protect the install base, and unlock whitespace—while co-authoring and standardizing thought-leadership assets that elevate Mindtickle’s strategic partner positioning.

What You Will Own

• Customer-specific value story & messaging (core JTBD)
• Build tailored account narratives that connect Mindtickle capabilities + roadmap to the customer’s business priorities, success metrics, and workflow reality.
• Reframe misconceptions (e.g., “expensive LMS”) into a platform outcomes story: readiness, productivity, coaching, content effectiveness, and AI-driven skill change.
• Create executive-ready “why Mindtickle now” positioning for renewal/expansion decision-makers.


• Expansion, renewal, upgrade, and churn-save plays
• Own the playbook and execution support for high-stakes situations:
• --> Churn saves: change the narrative, re-architect the solution, and drive an adoption/value reset plan.
• --> Renewals & upgrades: package the right capabilities into a clear value ladder and commercial rationale.
• --> Expansion: identify whitespace (teams, geos, use cases) and define the path to value realization.
• Partner with Client Partners to run “save / expand” pursuits with clear strategy, assets, and stakeholder mapping.


• Portfolio-to-account solutioning (including “coexist then consolidate”)
• Build and communicate “land-with-what-they-have” and “consolidate-over-time” paths, especially where customers already use best-of-breed tools (e.g., Gong, Seismic).
• Clearly articulate:
• 1) what value they can unlock today alongside their stack, and
• 2) what incremental value they unlock by consolidating workflows and AI into Mindtickle over time—without requiring 1:1 feature parity.


• Hands-on product leadership in the field (demo + enablement + thought leadership)
• Be credible as a practitioner: know the product in and out, run tailored demos, and coach Client Partners/SCs on demo flows and talk tracks.
• Create and maintain a library of post-sale customer-facing assets: account pitch decks, value maps, adoption blueprints, executive readouts, and ROI narratives.
• Work closely with Product leadership & CX leadership to Co-author  and standardize thought-leadership materials that elevate Mindtickle’s strategic partner positioning with customers, including (at minimum):
• --> Value framework (outcomes taxonomy + leading indicators)
• --> Maturity model (capability ladder for Enablement → Behavior change → AI coaching/agentic workflows)
• --> QBR executive decks (standard storyline + modular proof points)
• --> Success Plan blueprint (12-month operating plan template tied to adoption + business impact)
• Standard “customer POV” narratives that are reusable across industries but configurable per account.


• Competitive differentiation + install-base defense (post-sale competitive ownership)
• Develop and continuously refine competitive differentiation narratives grounded in customer stories and product innovation (not feature-by-feature parity).
• Equip and support Client Partners, Expansion AEs, and champion customers to navigate competitive scenarios and acquire whitespace:
• --> Competitive talk tracks, objection handling, land/expand wedges, and “why switch/why consolidate” narratives
• --> Competitive-ready executive readouts (positioning + proof + risk reversal) for renewal and expansion moments
• Protect the install base against competitive threats by proactively monitoring competitive activity in strategic accounts and driving “block strategies,” including:
• --&g