Regional Marketing Manager - AMER West

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

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An overview of this role

As a Regional Marketing Manager on GitLab's Regional Marketing team, you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan, execute, and measure regional campaigns and events that engage enterprise IT leaders, IT operations practitioners, and developers. You'll focus on detailed planning, clear communication, and precise execution to ensure every program runs smoothly and supports our sales objectives, while growing your skills in regional marketing within an all-remote, values-driven environment.

Some examples of our projects:

• Assisting with the setup, management, and reporting of integrated regional campaigns and events that support AMER Sales priorities
• Coordinating logistics for third-party and GitLab-owned events, including venue research, vendor management, registration, and onsite support to create memorable experiences that generate qualified pipeline

What you'll do in this role

• Assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting for AMER Regional Marketing Sales programs, ensuring accurate timelines, documentation, and communication.
• Support the creation, management, and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.
• Help plan and coordinate regional event logistics, including venue research, vendor coordination, registration management, staffing requests, and onsite support to deliver high-quality experiences.
• Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns, generating UTMs, submitting target list requests, and tracking progress against deadlines.
• Manage event materials and logistics end to end, including shipping, booth setup coordination, and attendee communications before, during, and after events.
• Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns, ensuring proper setup, execution, and documentation.
• Update and maintain regional marketing materials, presentations, and sales enablement resources so Sales and partners have current, on-brand assets.
• Coordinate with marketing operations on digital assets such as landing pages, email invitations, and lead capture forms, and help manage lead collection, list uploads, and post-event campaign analysis to inform future program improvements.
• Potential travel up to 25%

What You’ll Bring 

• Foundational experience in marketing or related go-to-market roles, ideally supporting regional or field programs in partnership with Sales, with a strong interest in growing your career in Regional Marketing.
• Proven ability to coordinate integrated campaigns and events that support sales pipeline goals, across both digital and in-person tactics, with strong organizational, project, and program coordination skills and high attention to detail.
• Creative mindset with the ability to propose new ideas for territory-specific campaigns an