Sr. Manager, Key Accounts & Strategy
Allied Beverage GroupAbout the role
Opening
- Alignment: Will act as the primary conduit between Sales and Marketing to ensure that national strategic programs are translated into actionable, local execution.
- Accountability: We will track performance with focusing on price management, shelf standards, distribution gaps along with all other critical winning opportunities for the portfolio;
- The "Perfect Store": We will pursue dominance in A Retail Locations, primary shelf placement, cold box and high-traffic secondary displays.
- Account Planning: Each Strategic Account will have a custom plan focused on depletions and premium brand visibility.
- Opportunity Mapping: Will analyze competitive activity and customer needs to pivot our strategy in real-time, capturing new "White Space" in both On- and Off-Premise accounts.
- Performance Tracking: All promotional activity will be tracked and reported for score carding
- Feedback Loops: Will use field insights to provide "boots on the ground" feedback to the marketing teams, ensuring our next round of initiatives is even more lethal than the last.
- ‘Allied Insights’: Utilize this program that provides a powerful tool to drive smarter decisions and stronger results for ‘real-world’ use cases.
Responsibilities
Manage KPI ‘Play to Win’ Scorecard
Manage Merchandiser’s and work with Key Sales Leads to ensure priorities are attained and top of mind.
• Ensure excellence across in-store execution of shelf placement, displays, cold box presence, and POS activation.
• Expand distribution of priority and innovation brands.
• Review and ensure Key Sales Leads are maintaining priority goals for the supplier.
• Promote and maintain consistent execution of merchandising standards across different accounts.
Account / Team Management and Growth
Develop and execute business plans by coordinating with Merchandiser’s presenting pricing and promotional strategies and incorporating competitive insights and customer feedback.
• Deliver volume, revenue, and market share targets across the portfolio.
• Identify growth opportunities by presenting pricing strategies and promotional programs.
• Build strong relationships with sales representatives and buyers (decision makers).
• Achieves targeted display and feature placements across team and their accounts.
• Ensure KPIs are achieved according to supplier priorities for each group of accounts by team.
• Coach and train Merchandiser’s to provide accurate and effective information for pricing and promotional activities.
• Weekly meetings with Merchandiser’s review progress for each account they are responsible for.
Sales Engagement & Stakeholder Alignment
Drive consistent, high-impact engagement across all levels of the sales organization to advance priorities and deliver against the supplier's commercial scorecard. Secure physical and digital advertising placements and tie in sales.
• Build and maintain daily relationships with Sales VPs, Directors, Key Account Managers, and field teams to drive alignment and execution
• Communicate and reinforce pricing, programming, and strategic initiatives to ensure strong in-market ado
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