Director, Data Protection Product Marketing

Director, Data Protection Product Marketing

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms. You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption.

This role combines strategic leadership with hands-on execution and strategic partner management.  As a senior marketing leader, you will manage and develop a team of product and technical marketers while also acting as a player/coach, directly contributing to high-impact initiatives such as major launches, executive messaging, competitive positioning, and analyst engagements.

Responsibilities

Product Positioning and Messaging:
Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings. Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE’s differentiation in security, resilience, and recovery.

Go-to-Market Strategy:
Lead the development and execution of integrated go-to-market strategies for new and existing offerings. Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities.

Portfolio and Launch Leadership:
Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives.

Content and Narrative Development:
Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging. Ensure consistency and quality across all customer- and sales-facing materials.

Market Research and Competitive Analysis:
Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats. Translate insights into actionable recommendations for positioning, messaging, and go-to-market strategy.

Public Relations and Analyst Relations:
Own PR and analyst relations for the data protection and cyber resilience portfolio. Drive consistent external messaging across press, analyst briefings, and industry engagements. Align PR and AR with go-to-market priorities to amplify launches, thought leadership, and customer proof points.

Customer Advocacy:
Collaborate with customer success and field teams to identify, develop, and promote customer success stories. Incorporate customer feedback to refine messaging and influence product strategy.

Sales Enablement:
Partner closely with sales leadership and go-to-market teams to help develop enablement tools such as battle cards, sales plays, training materials, and objection-handling guides. Ensure sellers are equipped to confidently position HPE solutions in competitive and complex customer environments.

Team Leadership and Development:
Lead, coach, and develop a team of product marketing and technical marketing professionals. Establish priorities, operating rhythms, and performance expectations while fostering a culture of accountability, collaboration, and continuous improvement.

Measurement and Optimization:
Define success metrics and track performance using closed-loop analysis, including pipeline contribution, campaign effectiveness, and adoption metrics. Continuously optimize programs based on data and market feedback

Education and Experience Required

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
<