Senior Manager, Digital Products and Channels (Consumer Digital)

Make banking a Fifth Third better®
We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank.

Why this role

We’re building the future of consumer digital banking—at scale—and we’re looking for smart, self‑driven problem solvers from technology, product, marketing, and banking (plus e‑comm, telco, healthcare, logistics, fintech, SaaS).

We operate at a just‑right size: small enough for you to truly own the roadmap, big enough to have dedicated Engineering, Design, Data, and Risk partners to help you deliver.

You will sit within yards of the people you need to get the job done (and escalate when needed)—CTOs, CIOs, Product Leaders, and Strategy Officers—so decisions happen fast.

We want smart, driven people who love to solve tough problems—especially ambiguous ones that require structured thinking and cross‑functional collaboration.

And yes, you may have heard the news: we’re acquiring Comerica —which means plenty of real, meaty problems (and customer impact) from day one.

Post‑close, we become the **ninth‑largest U.S. bank** with approximately **$290B** in assets—so you’ll be building for customers at national scale. In addition to company-wide growth, the Bank recently won the JD Power award for Best Mobile App. Joining our team means joining the team that had a strong hand in that distinction.

What you’ll do (own it end‑to‑end)

• Set strategy & outcomes: Define a clear, outcome‑based roadmap for a mobile, web, or emerging channel/product; keep teams focused on the few things that matter.

• Deliver customer value fast: Launch and iterate on high‑impact journeys—onboarding, authentication/identity, money movement, alerts, self‑service.

• Turn ambiguity into clarity: Frame problems, size opportunities, test hypotheses, and ship measurable results.

• Lead with influence: Align Engineering, Design, Operations, Marketing, Finance, and Legal/Compliance/Risk without relying on authority.

• Make scale your superpower: Manage vendors/SLAs and integrations to raise reliability, performance, and cost‑effectiveness.

• Measure what matters: Use analytics, research, and experimentation to grow adoption, improve NPS/CSAT, and remove friction.

• Build capability: Coach a small, mighty team; uplevel talent; instill healthy rituals and decision clarity.

Who you are (skills first, backgrounds many)

• Outcomes > pedigree. You’ve shipped complex, customer‑facing products or growth initiatives at scale—regardless of industry.

• Customer‑obsessed + commercially sharp. You connect experience, metrics, and business impact.

• Structured problem solver. You’re comfortable with experimentation and can explain trade‑offs simply.

• Influencer in a matrix. You move diverse partners forward—especially in regulated contexts.

• People leader & culture builder. You give candid feedback and create psychological safety.

• Analytically fluent. You use data to decide; SQL/experimentation literacy is a plus.

• Adaptable. Calm under change; decisive with incomplete information.

• Banking experience is not required. Regulated industry experience is a plus.

What success can look like (first 6–12 months)

• A focused, socialized roadmap with clear KPIs and owners.

• Adoption/activation in priority journeys; ↓ cycle time; ↓ customer‑impacting incidents.

• Fewer friction points verified by analytics + Voice of Customer; visible NPS/CSAT lift.

• Strong partner alignment across Risk/Compliance—speed with the right guardrails.

How we work

• Ownership with leverage: You own strategy and outcomes; you’re supported by dedicated cross‑functional partners.

• Lean discovery, iterative delivery: Ship, learn, improve.

• Risk as an enabler: We design with controls up front—so great customer experiences are also safe and compliant.

• Real scale to play with: Integration work tied to the Comerica acquisition gives you meaningful puzzles with millions of customers in mind.

Qualifications (guideposts, not gatekeepers)

• Bachelor’s degree required; MBA/advanced degree preferred or equivalent experience.

• ~7+ years in digital product/channel management or a comparable track record delivering complex products at scale.

• Excellent communication; proven ability to influence without authority.

• People leadership experience and a record of developing talent.

Risk & Compliance accountability