Director, Brand Marketing

WHO WE ARE: 
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raise the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! 

THE OPPORTUNITY:
The Director, Brand Marketing at Caraway will play a pivotal role in shaping and executing our brand strategy across key channels and touchpoints. This role will be responsible for driving brand awareness, engagement, and organic growth while ensuring a consistent brand voice. Reporting to the Senior Director, Marketing, you will be a strategic thinker, storyteller, and experienced marketer who can expertly bring to life Caraway’s mission and brand ethos across various marketing channels.

As Director, Brand Marketing, you will lead the development and execution of brand strategies, PR, events, and cross-functional marketing campaigns that resonate with our target audiences and align with our core values of non-toxic living, sustainability, and modern design. Your work will drive a holistic, connected brand experience and foster brand loyalty, community, and advocacy. The Director, Brand Marketing will lead a dynamic team of direct and indirect reports. This role is best suited for a professional who thrives in and has demonstrated success in a dynamic, fast-paced, growing, remote environment.

WHO YOU ARE:
You are a strategic and creative brand marketer with a passion for storytelling and a deep understanding of consumer behavior. With extensive experience building brand strategies, ideally within consumer goods or DTC, you excel in crafting narratives that engage diverse audiences and foster loyalty. You have successfully developed multi-channel campaigns, content, PR, and events that elevate brand identity and drive growth. Your collaborative approach allows you to work seamlessly with internal teams (Creative, Product, Growth, Retail) and external partners (PR agencies, influencers), ensuring a consistent and compelling brand voice.

Data-driven and results-focused, you define KPIs, analyze performance, and leverage insights to optimize strategies that drive cons