Director of Marketing, Molecular Systems

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The Position

Director of Marketing, Molecular Systems

Mission: Position the Clinical Molecular platforms to optimize retention of existing business, competitive takeaways via channel fill and new placements, and drive decision making for future product pipeline. 

This pivotal role provides strategic leadership and direct management for the x800 family of platforms, pre-analytic solutions, GenMark, and Light Cycler within Roche's Clinical Molecular business. The Group Marketing Manager is accountable for driving both near-term business plan achievement and securing long-term market leadership in laboratory molecular testing.

The role involves inspiring and leading a high-performing team of people leaders and product marketing managers, fostering their development and ensuring the successful execution of the commercial strategy. This includes spearheading the comprehensive marketing plan and launch programs designed to generate demand and maximize sales for cutting-edge molecular systems and pre-analytic solutions in lab and syndromic testing.

A core focus will be translating market insights into actionable operational and profit plans, meticulously tracking marketing budgets and projections, and leading the analysis and evaluation of marketing initiatives to optimize impact and return on investment. The position oversees the entire product lifecycle, from researching market conditions and preferences to developing robust production and marketing strategies that ensure optimal product placement. Furthermore, responsibility extends to tracking and reporting on the future portfolio pipeline, contributing to critical business case development and optimizing marketing asset utilization with recommendations for continuous improvement.

Leadership will extend beyond direct authority, effectively influencing and collaborating with local and global stakeholders across R&D, sales, and other key functions to achieve shared strategic and tactical business objectives. The Manager will oversee departmental resources, including full discretion over employment decisions for the team, ensuring the consistent achievement of departmental goals and the successful commercialization and launch of new molecular diagnostic deliverables in the US market.

Job Facts:

6 month deliverables:

• Conduct channel fill analysis and create strategy to maximize installed instrument potential

• Drive successful launch of 2.0 software upgrade

• Lead strategy on automation solutions to win high throughput lab business

• Build digital roadmap for Navify Molecular solutions to create differentiated product offering

12 month deliverables:

• Hit 2026 plan for new instrument placements

• Develop strategy to incorporate distinct molecular platforms (x800, GenMark, LightCycler PRO, and pre-analytics) into integrated molecular offering

• Ensure alignment with assays team for successful launch of 4 key products

• Partner with global to optimize syndromic testing performance

Ongoing responsibilities:

• Serves as a member of the Molecular Labs leadership marketing team. 

• Responsible for Product Marketing Management of the x800, Prime, GenMark, and Light Cycler Pro platforms as well as digital Navify strategy

• Directs the strategic development of the annual Integrated Business Plan.  Responsible for the assessment of existing and potential markets, product lifecycle planning, coordination of technical product development, development of strategic product strategies, launch and promotional activities.

• Directs the collection and analysis of market research to support the product areas and support product planning and the development process.  Drives decision making and achieve objectives.  Leads the analysis of industry trends, competitive developments, and business performance, to define key strategic issues, appropriate long term business goals, and strategy alternatives.