Senior Digital Engagement Consultant - Insights

Career Area:

Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary:

The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, plays a critical role in enabling long-term value realization from Caterpillar’s growing portfolio of digital solutions. DACS is focused on driving meaningful adoption, sustained engagement, and measurable business impact across the global dealer network and customer base.

The team is seeking a Senior Digital Engagement Consultant to lead adoption and engagement efforts for some of Caterpillar’s digital solutions, products such as Opportunity Lead Generation Analyzer (OLGA) and Sales to Users (STU). These solutions provide advanced insights to make smart business decisions, create a trusted source to view sales, and allow proactive discussions with current and potential customers

The Senior Digital Engagement Consultant role is a hybrid of strategist, analyst, marketer, and relationship builder, responsible for translating product capabilities into measurable business impact and scaling adoption globally. This position works in close partnership between digital product teams and regional teams; acting as a bridge to accelerate adoption and engagement with our Caterpillar dealers.

At its core, the role is focused on turning digital innovation into real-world impact- helping our dealers and internal partners fully adopt and realize the value of our insight’s products.

What You Will Do:

As the Senior Engagement Consultant for Condition Monitoring, you will drive product adoption & generate business outcomes (Revenue + Feedback) through engagement strategies and marketing activations. Your primary objectives will be:

Lead Adoption Strategy & Execution (Part Strategist)

• Develop, manage, and execute end-to-end engagement strategies to accelerate product adoption (tied to product releases and regional priorities)
• Identify adoption barriers and design targeted interventions, along with responsibility of ensuring regional teams are integrated into the engagement plans
• Provide strategic guidance on digital capability requirements, to drive adoption, engagement and deliver the best overall customer experience with our digital products.

Drive Insights & Data-Informed Decisions (Part Analyst)

• Analyze product usage and engagement trends, plus gather dealer and regional team feedback to make data-informed decisions and drive adoption through engagement strategies
• Identify gaps in adoption efforts and lead retention projects (in coordination with multiple teams) to drive authentic adoption
• Leverage multiple reporting insights to develop plan and continually refine strategies

Design and Execute Engagement strategies & Marketing Activations (Part Marketer)

• Create targeted messaging and campaigns to promote product value, dealer action and drive engagement.
• Capture and scale best practices and success stories to drive broader organizational impact
• Curate a dealer engaged community to foster trust and authentic adoption

Build Partnerships & Scale Impact (Part Relationship Builder)

• Build strong relationships with regional teams, dealers and product partners
• Act as a connector across product, marketing, and field regional teams
• Coordinate with multiple internal teams to help drive a unified engagement strategy and experience for our dealers and internal partners

What You Will Have:

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appr