Principal Marketing Advisor

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Role

We are seeking an experienced, highly motivated, and highly skilled Advisory and Analytics Expert to join the Marketing Advisory team. In this role, you will partner with the Field Marketing team to empower them to make data-driven business decisions, diving deep into data to discover key business trends and surface meaningful insights, and advising stakeholders with actionable recommendations to solve key challenges. This role involves analyzing and synthesizing metrics, trends, and data to identify and communicate strategic opportunities. You will collaborate with various supporting functions, leveraging and discovering valuable insights into Marketing effectiveness, to guide the team in maximizing conversion, pipeline impact, and overall business performance. 

You will be responsible for understanding and representing the unique needs of your stakeholders, and leveraging your extensive expertise to drive strategic alignment and achieve business goals.

Responsibilities:

• Data Synthesis & Business Recommendations: Synthesize complex data analyses into actionable business recommendations, driving data-based decisions and improvements

• Advisory Analytics Portfolio: Guide and advise on efforts to build, enhance, and consolidate our Global Portfolio of Analytics to provide insights for the Advisory team

• Investigations: Conduct ad-hoc data analysis to quickly answer critical business questions, anticipate future trends, and support strategic initiatives

• Strategic Marketing Guidance: Provide expert guidance to the team, offering insights and perspective on data trends to optimize Marketing strategies and address performance challenges

• Proactive Insights: Perform discovery analyses to answer business questions and support strategic initiatives

• Advisory Roadmap: Work with the various global advisors on common challenges and construct a roadmap to tackle cross functionally with our partners in Analytics, Optimization, and BI. 

About You

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