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Senior Digital Media Manager
AmeriSave Mortgage Corp.United States, United Statesfull_timeVerifiedPosted 19 Feb 2025
💰 $150,000/yr($115,000/yr – $150,000/yr)
About the role
AmeriSave Mortgage Corporation has set the standard in online mortgage lending with over $130 billion in funded loan volume. As one of the top-rated, largest privately-owned online mortgage lenders in the nation, our mission is to deliver beneficial, responsible home lending solutions with unwavering integrity, dedication and excellence. Our employees are the driving force behind our success. We believe in the power of a dynamic and talented workforce and creating an environment where your contributions are not just recognized, they’re celebrated. Your success is our success, and we are seeking skilled professionals who are ready to bring their A-game, exceed benchmarks and enhance the overall excellence of AmeriSave, while also growing and advancing their careers. At AmeriSave, we're one team with one shared dream - to be the best. Let’s redefine excellence together! What you’ll do:We are seeking a highly skilled and experienced Senior Digital Media Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in digital media strategy, campaign management, and analytics. This role will be responsible for developing and executing comprehensive digital media plans to drive brand awareness, customer acquisition, and engagement.What we’re looking for:
- Work within media team to design strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms
- Develop and implement digital media strategies to achieve business objectives.
- Manage and optimize digital advertising campaigns across various channels and platforms (e.g., Addressable Display and Video, CTV, Google Ads, Facebook).
- Design media tests and experiments (A/B creative, audience segments), analyze campaign performance at each applicable level (channel, tactic, audience, ad) and provide actionable insights to improve ROI and recommend growth strategies
- Campaign setup including tagging and traffic management
- Provide and present regular reports and performance insights to key stakeholders, highlighting key metrics, trends, and recommendations for improvement
- Collaborate with cross-functional teams to align digital media efforts with overall marketing strategies.
- Stay up-to-date with industry trends and best practices to ensure cutting-edge digital media strategies.
- Oversee the creation of engaging and relevant content for digital channels.
- Manage relationships with external vendors and agencies.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital media management, preferably in the mortgage or financial services industry.
- Proven track record of successful digital media campaigns
- Strong analytical skills and experience with digital marketing analytics tools.
- Excellent communication and project management skills.
- Ability to work in a fast-paced, dynamic environment.
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