Marketing Manager

An Amazing Career Opportunity for a Marketing Manager- Attendee

This position will work remotely in the US. Preference is to work in the East Coast Region.

Who are we?   

At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.  

Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.   

 Check us out here: www.questex.com  

The Questex Wellness division is seeking an energetic, savvy marketer to execute our audience and attendee marketing initiatives for three large-scale events serving the beauty, spa, & fitness industries in New York, Las Vegas, and Florida; two hosted buyer events; and two media brands. Ideal candidates must be able to work under tight deadlines, multitask, possess strong copywriting skills, and have experience handling multi-channel campaigns. The applicant will work alongside the Senior Marketing Manager – Attendee while working under the guidance of the Senior Marketing Director. Some travel is required.

As our Marketing Manager, you'll support Questex's success by: 

• Own and Execute marketing plans that drive event registrations and qualified attendees for various verticals of our market.
• Independently and confidently manage a very high volume of flawless and effective email marketing campaigns from concept through audience targeting, execution and follow-up
• Lead multi-channel campaigns (digital, text, social, and other marketing initiatives) both independently and in collaboration with the wellness team 
• Analyze, optimize and report on KPIs for all marketing initiatives; understand and self-motivate to work toward event registration/attendance/revenue goals 
• Manage and maintain dynamic event websites
• Collaborate cross-functionally with the Social Media Specialist to drive the right messaging to drive attendee registrations and engagement
• Serve as a subject matter expert on the event and media product audiences and collaborate as necessary event marketing teams to define personas and effectively target. 
• Demonstrate continued curiosity in the Wellness vertical. Immerse yourself in the content, become intimately understanding of the audience, build relationships internally and be willing offer ideas within cross functional teams 
• Primary elements to execute on in this role include: 
• Channel Marketing: Email, digital, direct mail, community marketing initiatives, etc. 
• Audience persona marketing 
• Understanding the message and targets for the event & digital properties 
• Onsite support and execution at the event with team 
• Leverage stakeholders (speakers, partners) for attendee marketing initiatives

Your Experience and Education Include:

• Bachelor’s degree in marketing, communication, management, or related field preferred but not required.   
• 3-5 years of experience in marketing, advertising, or event support with client/customer-facing role preferred. 
• Proven ability to strategically manage complex campaigns independently and deliver results under tight deadlines.
• Strong written and verbal communication skills. 
• Attention to detail; diligent, proactive, organized, accountable, analytical, highly motivated team player, with strong project management skills. 
• Quick learner of new technologies, tools, and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines. 
• Experience in HTML required. 
• Current working knowledge of email programs such as Omeda, Hubspot, Eloqua, Marketo or comparable.
• Expertise and current working knowledge of Canva, Adobe Photoshop and InDesign preferred but not required. 
• Experience with project management tools such as Asana, Monday.com, Wrike
• Strong working knowledge of the entire Microsoft Office Suite. 
• Be a results-driven team player with a strong desire to exceed expectations. 

Who you are as a Team Member:

• You proactively seek to adopt and implement diversity into your work, including valuing different backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and bel