FIG Marketing, Content Strategy & Engagement - Associate

About this role

This is an Associate level role based in New York, reporting to the Americas Head of Business Development within the Financial Institutions Group (FIG).  Since founding FIG in 1990, BlackRock’s focus has been to enhance outcomes, returns, convenience, value, and transparency for our insurance partners and deliver holistic portfolio solutions. Today, we manage more than US$400 billion in general account assets on behalf of insurers and have a dedicated team of insurance professionals to deliver the breadth of BlackRock’s global resources. 

 

This individual will work closely with the FIG Sales Team, Insurance Solutions, Global Event Management, and Institutional Client Business (ICB) Marketing. The purpose of this role is to enable commercial outcomes and strategic alignment with the insurance industry through proprietary events and content and 3rd party partnerships.  

The successful candidate will have the following responsibilities: 

 

Job Purpose/Background: 

• Takes ownership of Financial institutions Group (FIG) marketing calendar and representation to internal and external stakeholders 

• Leadership role for FIG media presence on platforms, including LinkedIn. Collaborates closely with BlackRock Media / Communications departments 

• In partnership with FIG Sales, represent fig with other marketing counterparts internally 

• Leads marketing execution in partnership with FIG Sales and ICB Marketing, for flagship events like BlackRock’s annual Insurance Leadership Symposium 

• Project manages pre/post/during event collateral such as creating an invitation, setting an agenda, and high-level scripting with input and support from FIG Sales. Ensures Sales Team and RMs proactively follow-up with leads. 

• Provides centralized point of contact for 3rd parties and leads annual assessment of 3rd party relationships. 

• Oversee execution of 3rd party partnerships by processing the following: 

• Speaker agreements 

• Invoices 

• Vendor contracts 

• Brand oriented requests (use of logo, recordings / replays) 

• Serves as “center of excellence” for digital marketing – leading all aspects of process management, setting and measuring KPIs, benchmarks and metrics, and suggesting ways to increase reach and conversion 

• Designs and runs marketing lead models, measuring engagement across touchpoints and passing engaged leads to sales team via CRM 

• Utilizes aCRM (Aladdin CRM) to maintain current contact lists for the Financial Institutions Group 

For New York, NY Only the salary range for this position is USD$100,000.00 - USD$130,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from