Director, Business Development & Account Management - NursingHomes.com

Company Description

About A Place for Mom

We’re the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more.  Our services are offered at no cost to families as we’re paid by the 14K+ communities and 3K+ providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. 

Employees who thrive at A Place for Mom live our values every day:

• Focus on excellence
• Act with integrity and assume positive intent
• Drive outcomes every day with passion and a sense of mission
• Make the lives of our families and customers better, easier and more successful
• Realize the full potential in each team member -- work as a single supportive team

Job Description

As the Director of Business Development & Account Management for NursingHomes.com, you will play a pivotal role in driving growth for our innovative Nursinghomes.com platform and supporting A Place For Mom's expansion into serving families searching for Skilled Nursing Facilities. This key leadership position involves overseeing two crucial customer success functions: business development and account management. You will be responsible for developing and executing strategies to sign new Skilled Nursing Facilities and ensuring the success and retention of existing subscribers. Reporting directly to the General Manager of Nursinghomes.com, and guided by the Head of Product, you will collaborate cross-functionally with Product, Technology, Corporate Development, and Community Operations teams to drive growth.

Who you are

You are an experienced and strategic sales professional with a proven track record in business development and account management, preferably within the healthcare or senior care industry. You are a dynamic leader with strong analytical skills, exceptional communication abilities, and a passion for driving growth in a competitive market. You are motivated by working within a dynamic environment and accelerating the growth of a high-potential digital innovation that connects Caregivers to Nursinghomes.

Responsibilities

• Business Development:
  • Develop and execute a comprehensive business development strategy to identify and confirm new Skilled Nursing Facilities to subscribe to NursingHomes.com
  • Oversee the business development team to engage Skilled Nursing Facility corporate customers
  • Collaborate with marketing and product teams to tailor offerings and messaging to meet the unique needs of Skilled Nursing Facilities, Hospitals and Caregivers
  • Identify and engage potential customers, build and maintain relationships, and secure signed subscription trial agreements
  • Identify industry conferences for the team to attend. Attend the conferences with team members in order to develop relationships with prospective customers, meet with existing customers, and represent the NursingHomes.com brand
• Account Management:
  • Develop and execute a comprehensive account management strategy to convert and retain existing customers
  • Oversee the account management team to ensure the satisfaction of existing Skilled Nursing Facility subscribers
  • Ensure successful renewal of subscriptions by implementing retention strategies and addressing customer feedback
  • Proactively engage with customers to understand their needs, share analytics, and provide insights to maximize the value they receive from NursingHomes.com
  • Encourage customers to promote reviews in their facilities
  • Identify gaps in customers’ premium content, reach out to collect required assets, follow up as necessary

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
• 7+ years of  experience in business development and account management, with a focus on subscription-based services.
• Knowledge of the healthcare or senior living industry, particularly Skilled Nursing Facilities.
• A proven Sales Team Manager, with a track record of recruiting, developing, and retaining high-performing sales teams.